River Rock Hotels launches La Quinta by Wyndham in Batumi, bringing new energy and international standards to Georgia’s fast-rising Black Sea destination. The soft opening of the hotel marks the group’s first major hospitality project of 2025 and signals an exciting expansion of the globally recognized Wyndham brand into one of the region’s most dynamic tourism markets.
Located in the heart of Batumi, the new La Quinta by Wyndham is more than just another hotel. With its soft opening now underway, it’s already positioning itself as a premium choice for visitors seeking a blend of quality, comfort, and global consistency. As one of the most recognizable names under the Wyndham umbrella, La Quinta’s entry into the Batumi market reinforces the city’s potential as a world-class travel destination on the Black Sea coast.
Behind this ambitious project stands River Rock Hotels & Resorts, a company that continues to make bold moves in hospitality. Under the leadership of CEO Buğra Berberoğlu, the group has kicked off 2025 with a strong statement. The hotel’s opening was also shaped by the experience and vision of General Manager Ünay Türköz, who played a key role in bringing the project to life. Together, they have helped create what the company describes as more than a hotel—an international leap forward for Batumi’s tourism sector.
Berberoğlu praised the dedication and teamwork behind the launch, highlighting the exceptional effort that went into every detail. He described the hotel as a “symbol of excellence in hospitality” and emphasized the importance of contributing to Batumi’s emergence as a leading travel destination in the region. His confidence in the city’s tourism potential was evident as he underscored River Rock’s pride in offering world-class service aligned with global standards.
More than just a physical space, the hotel is also a collaboration built on strategic partnerships. Special thanks were extended to ELT Building, whose role in the project’s development was acknowledged as vital. Berberoğlu pointed out that attention to detail, craftsmanship, and a commitment to high standards were instrumental in shaping the guest experience. He expressed eagerness to celebrate the achievement in person with everyone who contributed to the hotel’s successful debut.
La Quinta by Wyndham Batumi enters a competitive market already known for its mix of natural beauty, seaside charm, and growing cultural appeal. The city has seen a significant uptick in both regional and international tourism in recent years. With its coastal promenade, vibrant café culture, modern architecture, and historic charm, Batumi continues to draw travelers looking for a unique destination that blends the old and the new.
The opening of an internationally branded hotel like La Quinta also boosts Batumi’s standing among global travelers who value familiarity and trusted service. It adds a new layer of sophistication to the city’s hospitality scene while offering a dependable option for tourists, business travelers, and digital nomads alike.
With the soft opening now welcoming guests, anticipation is already building for the hotel’s official grand launch. Until then, La Quinta by Wyndham Batumi is quietly establishing itself as a new hub for comfort, convenience, and cosmopolitan style on the Black Sea. It’s not just a hotel—it’s a sign of where Batumi is headed next.
Are you planning to visit Batumi this year? Let us know if a stay at the new La Quinta is on your travel list!
