River Rock Hotels & Resorts, one of Turkey’s leading hospitality brands, is making bold strides in Georgia’s tourism sector with two exciting new projects in Batumi’s prestigious New Boulevard area.
Strengthening its regional presence, the company aims to set new standards for luxury and innovation in this bustling Black Sea destination.
In collaboration with ELT Building, River Rock has taken on the management of La Quinta by Wyndham Batumi, a project set to open in March 2025. This marks the debut of the globally recognized Wyndham Hotels & Resorts brand in Georgia. Located in the heart of New Boulevard, the hotel promises to deliver exceptional guest experiences, blending River Rock’s renowned personalized service with Wyndham’s high standards. The property will cater to both leisure and business travelers with its modern design, superior amenities, and convenient location.
Ünay Türköz, General Manager of the hotel, expressed pride in the project, stating: “We are delighted to bring this innovative project to Batumi, a city renowned for its unique charm and dynamic growth. La Quinta by Wyndham Batumi will enrich the local tourism offering with its exceptional service and modern facilities, further solidifying Batumi’s reputation as a world-class destination.”
Additionally, River Rock is consulting on the development of ELT Quarter, a high-end seafront complex featuring a luxury hotel and hotel-style residences. Spanning a massive area, the project integrates sleek contemporary architecture with functionality, offering elegantly designed accommodations, a state-of-the-art spa and wellness center, and outdoor leisure facilities. Designed to attract discerning travelers and investors alike, the ELT Quarter is poised to become a landmark destination in Batumi.
Speaking about these initiatives, Buğra Berberoğlu, Chairman of River Rock Hotels & Resorts, expressed enthusiasm for the partnership with ELT Building. “Our projects in Batumi signify a major step in our regional growth strategy. Through this collaboration, we aim to deliver outstanding hospitality experiences while contributing meaningfully to the development of Georgia’s tourism industry,” he said.
A Growing Influence in Georgia
With eight active projects in Georgia, River Rock has positioned itself as a key player in the country’s tourism and real estate sectors. By introducing luxury hospitality concepts like La Quinta by Wyndham Batumi and the ELT Quarter, the company is helping elevate Batumi’s status as a world-class destination.
The partnership between River Rock and ELT Building reflects a shared vision for excellence in hospitality. Mamuka Makharadze, CEO of ELT Building, praised the collaboration, stating, “River Rock Hotels & Resorts has brought unparalleled expertise and energy to our projects. Their professionalism has added immense value to the development of Batumi’s tourism sector.”
Batumi’s transformation into a hub for luxury tourism and real estate aligns with River Rock’s broader mission to redefine the standards of hospitality. The company’s emphasis on cutting-edge design, sustainability, and guest-centric experiences ensures that its projects not only attract visitors but also contribute significantly to the local economy.
With its growing portfolio, including ventures in Turkey, Russia, and beyond, River Rock Hotels & Resorts continues to lead the way in innovative hospitality solutions. The new developments in Batumi promise to attract global travelers while further cementing the city’s reputation as a premier destination on the Black Sea.
