the julia

The Julia Hotel Makes its Grand Debut in Miami Beach

South Beach’s newest boutique hotel, The Julia, opened its doors this month and to celebrate its grand opening, is extending 15% off best available rates for any bookings made throughout August 2017 for travel through December 15, 2017.

Situated in the South of Fifth “SoFi” neighborhood, a growing enclave of restaurants and shops, the property is adults-exclusive and was built from the foundation of the third oldest hotel in Miami Beach. Located between 3rd and 4th Streets on Collins Avenue, it’s just one block from the beach.

Named after the iconic founder of Miami, Julia Tuttle, and owned by SMS Lodging, a family-owned company that operates hotels in Miami and Key West, The Julia features 29 guest rooms, each outfitted with memory-foam mattresses, custom-designed furnishings, coral and grey accent colors, solid oak plank flooring, as well as original artwork from local and international artists throughout the rooms and common areas.

The interior of the hotel, designed by Stephen Busto, boasts a charming lobby with stylishly mismatching décor inspired by ideas of what Julia Tuttle’s own living room might have looked like. Features from the building’s original design, including the authentic Cuban tile flooring and restored fireplace, complement the updated common areas, adorned with Turkish throw pillows and rugs, rocking chairs and modern art, in an eclectic combination. The Julia’s exterior has been meticulously restored in order to retain its history with a facade that traces back to its original build in the 1930s, now accentuated with outdoor patio seating.

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The property offers several value-added complimentary amenities to enhance guest’s experience, including a French-inspired continental breakfast with fresh croissants, Brioche, Pain au Chocolat, yogurt, fruit, juices, coffee and tea, beach chairs reserved on the shores of South Beach, custom beach totes for guest use, wi-fi, and daily wine and cheese happy hour.

“The SoFi neighborhood is an ideal area for The Julia, as it offers the best of South Beach with a neighborhood vibe,” said Gustaf Arnoldsson, CFO of SMS Lodging. “We are confident that the hotel’s price point coupled with its prime location just steps from the beach and within walking distance to great shopping, nightlife, and cuisine will be a significant draw for travelers.”

With more than 20 years of experience in hospitality and real estate, brothers Gustaf and Jesper Arnoldsson founded SMS Lodging in 2010. Having doubled in size every year over the past six years, and building upon their success managing several award winning boutique hotels in Key West and Miami, SMS Lodging looks forward to expanding their presence in the SoFi neighborhood with The Julia.

Rates begin at $189 a night. To book the grand opening special, use promo code GRAND. Promotion subject to availability. For more information, visit or call 888-336-9841, alternatively you can see and book thru

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