George Martinez

Kolter Hospitality Appoints George Martinez


Kolter Hospitality announced the appointment of George Martinez as the Area Director of Revenue for a collection of three Florida-based Hyatt hotels.

A driven and knowledgeable expert in his field, Martinez most recently excelled as the Director of Revenue Management of the award-winning Hyatt Centric Las Olas, supporting revenue efforts since he joined the pre-opening team in 2019.

As he steps into this next role, Martinez will continue to be responsible for leading the strategic positioning of both transient and group pricing, as well as forecasting and budgeting top line revenues for the Hyatt Centric Las Olas in downtown Fort Lauderdale, and now also at Hyatt Place Fort Lauderdale Cruise Point and Hyatt Place Coconut Point in Estero, FL.

“Martinez is an extremely talented and dedicated professional,” said Sara Martinez, Vice President of Sales and Marketing.

“Having spent most of his career in revenue management, Martinez has an incredible depth of knowledge and I’m confident he’ll continue to be a strong asset to our growing team as we expand his role with Kolter.”

With almost 20 years of experience under his belt, Martinez started his hospitality career at the front desk of the Sheraton Yankee Trader hotel in Fort Lauderdale Beach, where he eventually transitioned into the revenue management discipline. His extensive resume includes experience in several destinations across Florida and the Caribbean including director positions at Wyndham Hotels & Resorts, Performance Hospitality and the W South Beach. The Florida International University graduate credits living in sunny South Florida for pulling him into the world of hospitality and fueling his passion throughout the years.

“It has been an honor to grow alongside the Hyatt Centric Las Olas over the past few years,” said Martinez.

“I appreciate Kolter Hospitality for entrusting me with taking the reins of the revenue management of these three properties, and I am thrilled to be a part of their continued success.”

Kolter Hospitality, based in Delray Beach, FL, specializes in hotel management, development and acquisitions in the hospitality sector. Kolter Hospitality’s alignment of core values and a performance-based framework has enabled the organization to realize success in management, development and franchisee/partner relations which are fueled by the continued growth of its development and acquisitions pipeline. Kolter Hospitality currently operates 13 hotels totaling over 2,000 keys in Boca Raton, Delray Beach, West Palm Beach, Palm Beach Gardens, Orlando, Fort Lauderdale, Estero, Sarasota, and St. Petersburg (

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