Madagascar Airlines has appointed APG as its General Sales Agent (GSA) for Australia and New Zealand.
This strategic move aims to strengthen the airline’s presence in the Australasian market, offering enhanced visibility and accessibility for both travelers and travel agents in the region.
Renowned for its commitment to connecting travelers with Madagascar’s rich natural beauty and vibrant culture, Madagascar Airlines operates an expanding network of international and domestic routes. By partnering with APG, the airline seeks to boost brand recognition and drive revenue growth in two of the most dynamic travel markets in the Asia-Pacific region.
APG, known as the world’s largest airline representation network, brings over 30 years of expertise in airline distribution and sales support. Through this partnership, APG will provide localized marketing, sales strategies, and on-the-ground support, ensuring Madagascar Airlines is well-positioned to capture a larger share of the Australasian travel market.
Sandrine de Saint Sauveur, President & CEO of APG Inc., expressed enthusiasm for the collaboration, stating, “We are honored to represent Madagascar Airlines in Australia and New Zealand. This partnership reflects APG’s commitment to connecting airlines with new opportunities and providing best-in-class support to foster their growth.”
Echoing this sentiment, Thierry de Baillleul, CEO of Madagascar Airlines, emphasized the importance of the partnership, saying, “It is a matter of pride for Madagascar Airlines to team up with APG, the largest and most successful airline representation network in the world. No doubt that APG, with their highly skilled professionals and recognized know-how, will bring a significant contribution to the rebirth of our national airline and to the solid growth of tourism and business in Madagascar.”
For travel agents and tour operators in Australia and New Zealand, the partnership means improved access to flight booking services, fare information, and customer support for Madagascar Airlines. This is expected to streamline the booking process and increase the airline’s competitiveness in the region.
With a reputation for driving growth for over 200 airline clients globally, APG is known for its comprehensive airline representation services, including interline e-ticketing, fare filing, and settlement support. This experience is expected to play a crucial role in helping Madagascar Airlines capture a larger share of the tourism and business travel markets.
This latest expansion aligns with Madagascar Airlines’ broader strategy to grow its global footprint while promoting tourism and trade with the island nation. For travelers, the new collaboration means greater connectivity and a seamless booking experience, making it easier to explore Madagascar’s unique destinations.
