Dubai and the UAE are home to a growing list of top restaurants, world-class facilities and events, constantly giving visitors and residents something new explore.
Emirates launched two new ice TV channels on its award-winning ice entertainment system dedicated to promoting the wide range of activities in Dubai and the UAE. The channels will be on ice in December. The innovative solution will help Dubai and UAE businesses promote themselves to the over 5 million customers who fly on Emirates each month.
Two promotional TV channels will be introduced initially –called Dining and entertainment and Attractions and activities. These will help passengers discover the must-see attractions, plan unforgettable days out and choose from the city’s best dining offerings and much more – all via dedicated TV channels. Emirates will highlight to passengers the availability of these channels, which are included in the ‘Dubai and Emirates’ section on ice. The promotional videos will feature everything from restaurants to golf courses, hotels to authentic UAE experiences, with a broader choice of options available going forward.
The new TV channels provide new marketing opportunities, with bespoke 60 to 120 second video clips allowing businesses to showcase their products and services to a huge and relevant audience. Emirates, in partnership with Motivate Media Group, will provide the end to end service of producing the promotional videos to providing the hosting platform. Motivate Media Group will handle video bookings as well as providing a full video production support, from concept, design and scripting, all the way through to post-production and editing of content to meet the channel guidelines and format style.
For enquiries on marketing opportunities, please contact Michael Underdown, +971 4 427 3000 / [email protected].
