Etihad Airways is raising the bar for digital convenience with a series of customer-focused enhancements to its online platforms, including etihad.com and the Etihad Airways mobile app.
These updates introduce a more personalized and seamless travel experience with features tailored to the needs of global travelers, particularly in key markets like India and Europe.
Guests can now enjoy a more intuitive booking process, enhanced by new market-specific payment options, improved self-service capabilities, and expanded loyalty features. Travelers can choose from local payment methods based on their location, making the booking process smoother and more convenient.
Additionally, the revamped self-service options allow guests to modify bookings with ease, while the loyalty program update enables users to redeem Etihad Guest miles for flights and upgrades effortlessly.
In India, Etihad Airways has taken special steps to cater to local preferences, adding Hindi language support and providing locally preferred payment options. The introduction of a fare calendar allows Indian travelers to find the best travel deals at a glance, reflecting Etihad’s commitment to meeting the unique needs of its diverse customer base.
Looking ahead, Etihad is planning further digital enhancements, including an upgraded check-in process and more accurate, real-time travel updates. These developments aim to make every step of the journey, from booking to boarding, more streamlined and enjoyable for guests.
Frank Meyer, Chief Digital Officer at Etihad Airways, expressed the airline’s commitment to ongoing digital innovation: “Our commitment to digital innovation is unwavering. By consistently refining our digital touchpoints, we’ve been able to rapidly implement enhancements that directly benefit our customers. This agile approach allows us to stay at the forefront of the competitive airline industry and consistently exceed passenger expectations.”
Arik De, Chief Revenue and Commercial Officer at Etihad Airways, highlighted the impact of digital growth on the airline’s customer engagement and revenue: “The growth in our digital channels has been remarkable, with online direct sales increasing significantly across our key markets. The close collaboration between our Commercial and Digital Technology teams has enabled us to rapidly deliver solutions that our customers want. These enhancements are driving higher customer engagement and growing ancillary revenue through a more personalised booking experience.”
Etihad’s improvements extend beyond customer-facing features. The airline has strengthened its digital infrastructure with advanced tools and streamlined processes, allowing it to introduce approximately four updates each week across its web and mobile platforms. This robust technical foundation enables Etihad to respond quickly to customer feedback, continuously refining its services and ensuring a smooth digital journey for all users.
With these digital innovations, Etihad Airways reaffirms its commitment to delivering a top-tier travel experience. From more accessible payment options to enhanced self-service tools, these new features are designed to make travel planning easier, more personalized, and more enjoyable for passengers around the world.
For travelers looking to experience the updated digital platforms, Etihad Airways invites guests to explore these new features on etihad.com or through the Etihad Airways app.
