Japan Airlines (JAL) and Liverpool Football Club (LFC) have opened the Japan Airlines Lounge at Anfield Stadium, marking a key milestone in their new multi-year partnership announced in June 2024 when it was announced that the airline has been named the club’s official airline partner.
Officially opened ahead of LFC’s first home match on August 25, the new lounge design offers a fresh and unique experience that blends Japanese hospitality with the excitement of English football.
Reflecting the serenity and luxury of JAL’s service, the lounge design was inspired by elements of Japanese nature and architecture, seen in the use of timbers, soft lighting, and clean lines with modern contemporary furnishings throughout.
The Japan Airlines Lounge, occupying the former 1892 hospitality space, will be open during Liverpool FC home matches. The Japan Airlines Lounge, accessible through purchased hospitality packages, offers a vibrant space with a three-course menu and exceptional matchday service.
The hospitality package includes:
- Main Stand seat next to the Directors’ Box in the Lower Tier (Block L14)
- Access to lounge three hours prior to kick-off and up to one hour after the game
- Welcome drink on arrival
- An exceptional three-course matchday menu (menu varies for early kick-off)
- Complimentary beer, house wine and soft drinks (bar service is not available during the game)
- Tea, coffee and refreshments at half and full-time
- Visit from a former LFC player or a former LFCW player
- Complimentary matchday programme
- Matchday gift
- In-lounge betting facilities
- Satellite TV broadcasting the LFC TV channel and match highlights
- Free WiFi
Liverpool FC is the most engaged club in the Premier League with over 1.5 billion fan engagements on social and the most viewed club on socials with 11.9 billion views. Liverpool FC is also the most watched European football club globally across domestic and league cup fixtures, with hundreds of millions of fans and over 330 Official Liverpool Supporters Clubs across the globe.
The lounge unveiling is part of a broader partnership between Japan Airlines and Liverpool FC, united by a shared commitment to caring for people and communities. The agreement includes both the men’s and women’s teams.
Additional collaborations will include joint efforts through the LFC Foundation, which already kicked off with a youth soccer clinic in Philadelphia during LFC’s U.S. pre-season tour. Additional programmes are planned for Thailand and other regions, further strengthening ties between the two global brands.
