Pegasus Airlines’ AI transformation is taking flight with a groundbreaking collaboration with Microsoft, reshaping the future of digital travel experiences.
The airline has implemented cutting-edge Azure AI Services to enhance both customer and employee satisfaction, marking a new chapter in the digital evolution of aviation.
Smart Solutions Take Off with Microsoft Azure
By integrating Microsoft’s Azure AI Services, Pegasus Airlines has significantly improved its customer service systems and internal workflows. The transformation is centered around FlyBot, the airline’s AI-powered virtual assistant, which now offers real-time support and personalized recommendations to passengers. Since the launch of these upgrades, Pegasus has seen its customer satisfaction rates double.
In addition to customer-facing improvements, Microsoft’s AI tools are also helping streamline internal operations. Employee satisfaction rose by 20%, thanks to the deployment of a human resources virtual assistant that makes internal processes smoother and more efficient. This two-pronged approach is positioning Pegasus Airlines as a digital-first carrier with a strong focus on human-centric AI innovation.
A Shared Vision for the Future of Aviation
The collaboration between Pegasus and Microsoft is being recognized as a global example of AI-driven innovation in the airline sector. Ümit Şener, Data and Artificial Intelligence Specialist at Microsoft, praised the initiative: “Our AI transformation project with Pegasus Airlines is a prime example of how technology drives strategic value in business processes. By implementing one of the best AI use cases both in Türkiye and globally, Pegasus has established a pioneering position in the aviation industry. As Microsoft, we are proud to be part of this transformative journey.”
Microsoft’s involvement underscores its commitment to supporting industry-wide innovation, and Pegasus Airlines is now being hailed as a digital transformation leader not only in Türkiye but on the international stage.
The Rise of “Your Digital Airline”
Since 2018, Pegasus Airlines has operated under the slogan “Your Digital Airline,” a promise that now feels more tangible than ever. The current AI transformation builds on a foundation of continuous tech investments aimed at improving the passenger journey. From self-check-in to mobile booking and in-flight personalization, Pegasus is leveraging digital tools to simplify travel and improve user satisfaction.
The FlyBot system stands out as a hallmark of this transformation. Now powered by Azure AI, FlyBot is more intuitive, responsive, and intelligent—providing faster answers, more relevant travel updates, and the ability to handle complex customer queries. Travelers booking with Pegasus can expect more personalized interactions across every digital touchpoint, from the website to the mobile app.
This transformation also supports Pegasus’ broader operational goals. Efficiency gains, improved communication, and real-time decision-making powered by AI are helping the airline respond more quickly to disruptions, better manage staffing needs, and deliver smoother experiences across its network.
Why It Matters for Travelers
Pegasus Airlines’ AI transformation means that flying with the Turkish low-cost carrier is now faster, smarter, and more customer-friendly. Whether you’re a frequent flyer heading across Europe or a first-time traveler exploring Türkiye, the improvements behind the scenes will be immediately noticeable. With more accurate and dynamic customer support, personalized offers, and fewer service bottlenecks, Pegasus is making digital convenience a standard feature of low-cost travel.
In an era where airline competition hinges on experience and speed, Pegasus is proving that budget-friendly doesn’t have to mean tech-limited. By blending cost-efficiency with world-class AI solutions, the airline is redefining what travelers can expect from modern air carriers. As the aviation industry looks to bounce back stronger post-pandemic, Pegasus’ partnership with Microsoft may offer a roadmap for others hoping to modernize and optimize in a rapidly evolving market.
As Pegasus Airlines continues to expand its network to 151 destinations across 54 countries, its digital infrastructure is now keeping pace with its international ambitions. With Microsoft Azure powering this transformation, Pegasus is poised to offer passengers not just flights, but smarter journeys from start to finish.
