What consumers desire from Wellness Vacations?

The Wellness Tourism Association (WTA) announced the results of its first Wellness Travel Survey that focused on what consumers desire from Wellness Vacations.

A total of 2,566 respondents participated in the just under eight-month long, online consumer survey. Among key findings unveiled at the WTA’s inaugural Meeting of Members, September 23-24 at the historic Le Monastère des Augustine in the heart of Quebec City:

  • Just under half of the survey respondents (44.93%) identified a “general, overall reboot” as their main goal for a Wellness Vacation
  • Half of the respondents (49.22%) would be willing to spend less than $2,000 on a five-day all-inclusive (not including transportation) Wellness Vacation, while close to the same (44.86%) would be willing to spend between $2,500 and $5,000
  • A vast majority (84.57%) cited “a variety of healthy food options” as a “must have” for their personal Wellness Vacation, followed closely by “accessible nature” (72.9%), “access to spa treatments” (69.91%) and “a wide range of scheduled fitness activities” (68.86%)
  • Sizing up their “perfect length of stay” for a Wellness Vacation, 48.75% of respondents chose “3 to 5 nights,” while 33.63% chose “7 nights”
  • When asked with “who do you/would you prefer to travel on a Wellness Vacation?”, 24.43% responded “solo to meet up with the like-minded,” followed closely by “with a significant other” (24.28%) and “solo” (22.72%)


“As a journalist covering the travel industry for over 20 years, I am thrilled to kick off the inaugural WTA Meeting of Members by revealing the findings of our first survey,” said Anne Dimon, President of the Wellness Tourism Association. “While the survey has confirmed things we already knew, it also revealed a few surprises. We know the results will provide much-needed consumer data for both suppliers and travel advisors.”

The WTA’s online survey, conducted mid-January to the end of August 2018, drew from 2,566 respondents, 95% from the U.S. and Canada. The survey included 16 questions related to demographics as well as to Wellness Vacations. Respondents were overwhelmingly female (over 92%), and varied in age from 35 to 55 (46.57%) and over 55 (43.26%), with the remainder under 35 years.

For more information about WTA, visit www.wellnesstourismassociation.org

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