The Spirit of Dubai Parfums by Nabeel, an ultra-luxury fragrance brand from the UAE, has unveiled SHUMUKH, the world’s most expensive and luxurious unisex perfume, valued at US$1.295 million.
SHUMUKH, which in Arabic translates to “deserving the highest” , is inspired by the rich and diverse cultural heritage of Dubai. Shumukh showcases the seven key elements of pearl diving (Durra), falconry (Baz), Arabian horses (Abjar), roses (Narjesi), luxury (Haibah), Arabian hospitality (Diwan), and Dubai’s stature as a ‘city of the future’ (Aamal), all of which have been intricately modelled in gold and silver, and ornamented with 3,571 sparkling diamonds (totaling 38.55 carats), topaz, pearls, 18 karat gold 2479.26 grams and 5892.88 grams pure silver.
Standing 1.97 meters tall and taking over three years and 494 perfume trials to formulate, SHUMUKH can be exclusively seen at The Dubai Mall, Fashion Avenue from 14th – 30th March 2019 as part of the mall’s ART+ series.
SHUMUKH is comprised of the finest natural ingredients sourced from the furthest corners of the globe, culminating in a scent that is as unforgettable as it is mesmerizing with notes of amber, sandalwood, musk, rare pure Indian agarwood, pure Turkish rose, patchouli ylang-ylang and frankincense.
It is estimated to last on the skin for more than 12 hours and up to 30 days on fabric.
SHUMUKH is the only perfume to hold two Guinness World Record titles, including ‘Most diamonds set on a perfume bottle’, and ‘Tallest remote controlled (RC) fragrance spray product’.
