EMITT 2026 finds a new home in Istanbul, as the East Mediterranean International Tourism and Travel Exhibition prepares to open its doors at the Istanbul Expo Center (İstanbul Fuar Merkezi) from February 5 to 7, 2026. The event marks a new chapter for one of the world’s top five tourism fairs, promising enhanced accessibility and upgraded facilities at its new location in Yeşilköy.
A Global Stage for Travel and Tourism
Now entering its 29th edition, EMITT continues to be a vital meeting point for the global travel industry. The fair has long played a crucial role in spotlighting emerging holiday destinations, helping cities and regions build their tourism brands and connect directly with travelers. With support from the Republic of Türkiye’s Ministry of Culture and Tourism, Ministry of Trade, and Istanbul Metropolitan Municipality, EMITT offers a high-profile platform for professionals across the travel and hospitality sectors.
The 2026 edition is backed by Turkish Airlines as the official transportation sponsor and is organized in partnership with the Turkish Hoteliers Federation (TÜROFED) and the Turkish Tourism Investors Association (TTYD). In 2025, Türkiye İş Bankası served as the main sponsor, underscoring the event’s strong institutional support.
What to Expect in 2026
Organizers anticipate hosting nearly 30,000 participants, including local and international tourism professionals, tour operators, and travel agencies, as well as thousands of curious travelers seeking fresh vacation ideas. Attendees will find a vibrant mix of global travel brands and emerging destinations showcasing the latest in tourism trends, experiences, and innovations.
The move to Istanbul Expo Center is a strategic upgrade. Located near Istanbul Airport and public transportation hubs, the venue offers a more centralized and accessible setting, ideal for international guests and exhibitors. The larger space also allows for more dynamic booth layouts, conference sessions, and networking events—all designed to make the experience smoother and more impactful for participants.
A Trusted Gateway to New Destinations
Over its nearly three-decade history, EMITT has helped shape the tourism landscape not only in Türkiye but across the wider region. Its influence extends to promoting lesser-known gems, creating cross-border collaborations, and introducing new touristic concepts to mainstream audiences. For travel planners, marketers, and policymakers, the fair remains an essential pulse-check on global travel desires and industry developments.
“EMITT brings people and places together,” noted event organizers, emphasizing the importance of in-person engagement in a post-pandemic world. With the 2026 edition set to build on the fair’s legacy while adapting to the evolving needs of the industry, expectations are high for what’s to come in its new home.
Why It Matters for Travelers
While EMITT is a key event for tourism professionals, its reach extends to everyday travelers, too. Vacation consumers can explore firsthand what countries, cities, and boutique operators are offering in the coming years. From eco-adventures and cultural routes to high-end resort packages and offbeat escapes, the fair provides a sneak peek at what might soon land on your travel itinerary.
Whether you’re a travel journalist, industry insider, or just dreaming of your next escape, EMITT 2026 is shaping up to be a compelling waypoint on the global tourism calendar. And with Istanbul as the host city, there’s every reason to stay a little longer and explore its timeless charm beyond the exhibition floor.
