Hamburg Messe und Congress Reveals New Corporate Brand Profile

Hamburg Messe und Congress Reveals New Corporate Brand Profile

Hamburg Messe und Congress GmbH reveals its new corporate brand profile that reflects its dynamic capability.

More than ever, exhibition and convention centers must demonstrate flexibility, speed and innovative power.

“The modernization of the CCH – Congress Center Hamburg is a perfect opportunity for us to reinterpret our brand and merge Hamburg Messe and the CCH under one common brand with a clear visual profile,” explains Bernd Aufderheide, President and CEO, Hamburg Messe und Congress GmbH.

Apart from visualizing the integration of the two business units, the development of the new brand profile focused on two key objectives: A contemporary, highly recognizable graphic design, and clear positioning. “Our new logo, which we developed and implemented jointly with the agency GUDBERG NERGER, achieves these objectives,” says Aufderheide. The new corporate brand profile symbolizes what Hamburg Messe und Congress GmbH stands for, highlighting the company’s capabilities.

“We create connections. New ones, different ones, again and again. Enabling ‘ideal connections’ is our mission,” stresses Bernd Aufderheide. The concept of creating connections is therefore a core element of Hamburg Messe und Congress GmbH’s communications policy as of immediately. See for yourself:

The corporate vision of Hamburg Messe und Congress GmbH is to help every single customer succeed. We organize and facilitate trade shows, conventions and other events that inspire hosts, exhibitors and visitors alike while creating added value for the city of Hamburg as a business hub.


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