ICC Sydney tech and creative events are set to welcome 49,000 attendees in 2025, as the International Convention Centre Sydney confirms its position as a top destination for the world’s leading technology and creative industry gatherings. Managed by ASM Global, ICC Sydney will host 35 major events across sectors like fintech, medtech, edutech, and beyond, drawing both established brands and emerging startups.
Tech giants including Salesforce, Google, Amazon Web Services, Oracle, Ingram Micro, and ServiceNow are among the companies choosing ICC Sydney as their preferred venue. The decision comes down to the center’s flexible layouts, immersive presentation spaces, and high-speed connectivity—all tailored to suit the needs of modern, innovation-driven organizations.
Adam Mather-Brown, CEO of ICC Sydney, credits the venue’s success to its future-focused design and commitment to delivering dynamic experiences. He emphasized that ICC Sydney is “more than a venue,” designed to support events that can influence the future of industries. According to Mather-Brown, the venue’s cutting-edge technology, seamless support, and accessibility continue to attract both new startups and major tech players.
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Stuart Frank, Senior Director of Strategic Experiences at Salesforce, praised the venue’s sustainability efforts and its alignment with Salesforce’s mission. Frank noted that ICC Sydney’s sustainability policies and dedicated team made the Agentforce World Tour 2025 an ongoing success.
Jessica von Sperl, Head of Events, ANZ at Ingram Micro, highlighted the venue’s ability to facilitate top-tier engagement and collaboration. With over 1,000 technology partners, executives, and resellers expected at the Ingram Micro Experience in August, von Sperl said ICC Sydney provides the ideal setting for exploring industry trends, nurturing partnerships, and growing Australia’s tech ecosystem.
What makes the location even more compelling is its proximity to Tech Central—Australia’s largest technology district—alongside three of the world’s top 100 universities for computer science and a rich talent pool of STEM professionals. Sydney’s innovation districts span multiple verticals including quantum technology, medtech, digital games, AI, fintech, and sustainability.
The center’s ‘Innovators & Entrepreneurs’ stream, part of its Legacy Program, actively connects event organizers with Sydney’s tech ecosystem. Partnerships with the Sydney Startup Hub, UTS Startups @ Central, and Investment NSW’s Tech Central create valuable pathways for collaboration and growth.
ICC Sydney also benefits from an ideal urban location, offering easy access to transport hubs, restaurants, and hotels. For both international delegates and local attendees, the venue offers unmatched convenience and inspiration—all within walking distance of Sydney’s vibrant tech corridor.
As 2025 approaches, ICC Sydney’s role in shaping the global technology event landscape continues to expand. Whether hosting keynote speakers, hands-on labs, or networking forums, the center offers everything event organizers need to deliver compelling, content-rich experiences that match the pace of innovation.
