IFEMA MADRID, in a strategic alliance with SO-LA-NA Entertainment, is launching Fiesta Flamenca, a series of premier flamenco performances scheduled to align with significant trade events in the Spanish capital.
This innovative collaboration aims to enrich the experience for trade fair visitors, exhibitors, and the general populace with a combination of world-class flamenco shows and Spanish gastronomy.
The Fiesta Flamenca series will debut during Fruit Attraction 2023, one of IFEMA MADRID’s flagship international trade fairs. The event is expected to attract over 1,800 companies from 47 countries and more than 89,000 professionals from around the globe. The inaugural show, titled “Origin,” will feature globally acclaimed dancer Eduardo Guerrero and a stellar ensemble of seven other artists.
“IFEMA MADRID continues to solidify its role as a central cultural hub by offering our customers the richest experiences possible. Collaborating with SO-LA-NA, a global leader in flamenco event production, enables us to showcase the finest in Spanish art and culture,” says Juan Arrizabalaga, General Director of IFEMA MADRID.
The venue for Fiesta Flamenca will be a custom-built auditorium located in Hall 14.1 at the Recinto Ferial, which also features elaborate dining options for attendees. Ticket prices start at 35 euros, with dinner-inclusive tables available at 90 euros per person, all available through the website ifema.es/fiesta-flamenca
SO-LA-NA Entertainment has been a global promoter of flamenco since 2011 and has executed more than 450 performances worldwide. The collaboration with IFEMA MADRID signifies a commitment to share the cultural wealth of Spain with an international audience, both in the business and leisure sectors.
“SO-LA-NA has been committed to promoting Flamenco on a global scale. Teaming up with IFEMA MADRID ensures that we bring this vibrant culture to a wider audience, including the business community and foreign visitors,” states Aurelio Solana, president of SO-LA-NA Entertainment.
This move marks a significant expansion of IFEMA MADRID’s cultural and leisure offerings, adding to its credibility as a leading venue for large-scale events in Madrid.
