Orlando’s Orange County Convention Center (OCCC) hosts the Third Annual American International Motorcycle Expo (AIMExpo) between October 15 and 18 with a renowned lineup of industry personalities highlighting the powersports festivities. While a record 550-plus manufacturers and aftermarket brands, including 17 OEM exhibitors, will fill the show floor, these personalities are highly anticipated complements to all the new products and vehicles that will be showcased.
Off-road racing pioneer and AMA Hall of Famer Malcolm Smith serves the celebrated role of “AIMExpo Champion,” while True Value President & CEO John Hartmann will share proven business practices and his own passion for riding to all trade and industry attendees as keynote speaker.
As AIMExpo Champion, Smith will be a focal point of several AIMExpo festivities, including Q&A sessions with fans, media appearances and signing copies of his brand-new autobiography in booth 2401. “Malcolm! The Autobiography” is available now from Malcolm Smith Motorsports, and powersports dealers nationwide via Tucker Rocky.
Memphis rockabilly artist Rockin’ Jason D. Williams will perform at the “Saturday Night Rock Up” concert, part of the inaugural AIMExpo Garage Party, on October 17. The concert will take place on the AIMExpo show floor inside Orlando’s Orange County Convention Center (OCCC). All AIMExpo attendees with either an admission ticket or a show badge are welcome to attend the performance. Williams will take the AIMExpo stage at 6:30p.m. EST for an exciting 90-minute set of his greatest hits.
PSBI@AIMExpo, a comprehensive, dealer-focused educational program, expands to 42 seminar sessions among five tracks, targeting enhanced dealership profitability and operations. The entire curriculum is tailored specifically for dealers and focuses on improving all facets of the powersports retail business model in five key areas: Sales & Marketing sponsored by Fisher Investments; Leadership Plus sponsored by ARI Network Services; Service & Operations; Powering Profits sponsored by McGraw Powersports; and the newly added track geared toward AIMExpo’s growing V-Twin dealer audience, the Brick & Mortar Success Guide.
More than 550 exhibitors have already committed to this year’s AIMExpo, now a part of the Motorcycle Industry Council. Exhibitor presence builds each day and companies looking to take advantage of the AIMExpo platform should contact an AIMExpo Account Manager toll free at 855-MCShows (855-627-4697).
