The Prague Congress Centre (PCC) has recently undergone a significant transformation, embracing modern technologies, top-level service, and sustainable operation.
This strategic shift has not only enhanced its position in the congress industry but also led to record business results and a notable increase in energy efficiency.
The PCC’s transition into the segment of premium international congress service providers is marked by an upscale in communications and a refreshing new visual identity, designed to resonate with both business partners and the general public.
After six years, the PCC has revamped its visual identity and communications strategy, reflecting its commitment to modern technology, exceptional service, sustainable practices, and the creation of unique experiences.
“We host world-class events and cater to the most demanding clientele. Following a record profit year, we have ambitious plans for the future, including constructing a new exhibition hall and revitalizing the northern terrace. The Prague Congress Centre is a premium brand, and it’s time our visual identity mirrors our success,” explains Roman Sovják, Sales and Marketing Director of PCC.
The new direction emphasizes the centre’s uniqueness and corporate values. PCC collaborated with the creative agency Cognito to revamp its communication line and visual identity. Utilizing various AI tools and technologies, the agency developed mood boards and visuals that highlight the centre’s inspirational character.
The new strategy will be evident in PCC’s communications, graphics, and color scheme, showcasing its corporate values and presenting it as a confident, professional, and art-oriented business with a commitment to sustainability.
All corporate materials, including print and online formats and visitor navigation elements, will be updated to reflect the new brand. Subscribers to the company magazine, “Let’s Meet!“, have already noticed the change, featuring new brand elements.
PCC caters to a diverse clientele, providing services and facilities for medical congresses, professional conferences, international political meetings, and cultural events with world-famous artists. Each client receives individualized attention from the centre’s team, with tailor-made solutions to ensure maximum satisfaction. This philosophy of creating unforgettable moments is central to the new brand identity.
“We create unique experiences. At our premises, seeds of scientific and professional collaboration, emotions, personal contacts, and even friendships are born. We don’t just rent space; we offer moments that matter. Our new identity, symbolized by a dot, represents the immense potential in these small yet significant moments,” says Lenka Žlebková, CEO of PCC.
The PCC’s transformation is more than just a visual makeover; it’s a strategic move to align its image with its reality as a leader in the congress industry. The centre’s focus on sustainability, modern technology, and top-quality service, combined with its ability to create memorable events, positions it as a top choice for international clients.
The new identity and communication strategy are not just about a change in appearance but a declaration of the centre’s values and vision for the future.
As the PCC embarks on this new chapter, it stands as a beacon of innovation and excellence in the congress industry. Its commitment to creating moments that matter, coupled with its state-of-the-art facilities and services, ensures that it will continue to inspire and lead in the world of international congress services.
