The Business of Events, Britain’s leading policy unit and think tank, announced its partnership with VisitBritain, the national tourism agency, for its highly anticipated 2023 programme.
This partnership marks the fifth consecutive year of support from VisitBritain, demonstrating their unwavering commitment to the growth and development of the country’s business events sector.
VisitBritain’s Business Events team has earned a stellar reputation on the global stage for its expertise in the events industry. They firmly believe that business events play a crucial role in driving not only economic growth but also cultural, educational, and networking opportunities. By fostering collaborations and encouraging knowledge exchange, VisitBritain is dedicated to maximizing the impact of business events in various sectors such as technology, creative services, and medical and life sciences.
One of the crown jewels of VisitBritain’s initiatives is The Business Events Growth Programme. This dedicated funding stream has already supported over 150 events across 19 cities in Britain, offering vital assistance to key industries. By enhancing government advocacy, conducting critical research, and providing educational workshops and toolkits, VisitBritain is ensuring that the business events sector thrives and continues to attract international business.
Paul Black, the Head of Business Events at VisitBritain, expressed his enthusiasm for the partnership, stating, “VisitBritain’s partnership with The Business of Events is a vital opportunity to further shine a spotlight on the dynamic and evolving business events sector. It allows us to raise awareness of its enormous economic and societal contributions while driving positive change. The research conducted by The Business of Events has been invaluable, significantly impacting our sector and shaping the future of the industry.”
Martin Fullard, Director of News & Content at The Business of Events, emphasized the significance of VisitBritain’s support. He said, “While Great Britain is a global powerhouse in tourism, we must not underestimate the value of business events. They not only bring in substantial inbound revenue but also position us as a leading exporter of event services. VisitBritain’s dedication to educating and supporting their partner network across the country is commendable, and their involvement reaffirms their commitment to building a strong events sector. We are excited to support them on their projects.”
The partnership between The Business of Events and VisitBritain is set to yield numerous benefits for the business events industry in the UK. By leveraging the combined expertise and resources of both organizations, they aim to drive growth, foster innovation, and showcase the UK as a world-class destination for business events. Through their collaborative efforts, they will continue to strengthen the industry’s legacy, improve advocacy, and remain at the forefront of transformative trends.
As the business events sector evolves and adapts to new challenges and opportunities, the partnership between The Business of Events and VisitBritain will play a crucial role in shaping its future. By championing the economic, cultural, and educational significance of business events, they are paving the way for a thriving industry that will continue to contribute to the UK’s overall success on the global stage.
