The Minister of Culture and Tourism, Mehmet Nuri Ersoy shared the new advertising film that will be used in 2020 by Turkey and that will underlie the promotional campaign at the press conference held in Istanbul Dolmabahce Palace, on September 27, World Tourism Day.
The film puts forward that Turkey is an ideal address where today’s visitors can have the unique experience they’re looking for travel and exploration with impressive editing. The film also emphasizes that Turkey is a sought destination for family trips.
Turkey’s advertising film which has 3 individual versions for Western, Asian and Far Eastern markets underlines both the current status and cultural diversity and depth of Turkey. Telling about the experience-based travel with an innovative and different approach, the film features the nature, history, cultural treasures, faith destinations, gastronomy, shopping, fashion and art world, and the entertainment life.
New Advertising Film, the Fruit of a 2 Month-Long Study
The new advertising films have been completed as a result of a two-month work by a team of 98 people in 5 different cities with the shootings held in a total of eleven different venues.
The shootings were held in different places such as Turuncpinari, Cennet Bay, Babadag, Patara, Kekova, Cappadocia (Balloon), Karanlik Kilise (Dark Church) in Goreme Open Air Museum, Kas Road, Hierapolis and Istanbul for the new advertising film of Turkey. Moreover, drone shootings were held also for Butterfly Valley, Yassica Island, Suluada, Gocek Bays, Kas-Fethiye Road, and Oludeniz. With the main advertising film, 19 short films appearing frequently on digital channels were prepared. The short films, fictionalized as 10-15 seconds long stories, will be broadcast as “serial advertising films” on the channels around the world as well as the social media channels. New advertising film will constitute the foundation of an integrated marketing campaign to be organized by the Ministry in 2020 with all versions. The Ministry will conduct a 360-degree communication campaign comprised of public relations works, next-generation digital applications, online and printed publication ads, fairs and special events envisaged specific to each market along with advertising films.
Turkey’s Minister of Culture and Tourism, Mehmet Nuri Ersoy has revealed Turkey’s Tourism Strategy for 2023 at the conference.