mall of america

Mall of America Launches first-of-its kind Membership Program

Mall of America® announced the launch of a new membership program, MOA Insiders. Shoppers will now be rewarded throughout the year every time they shop, play, and dine at Mall of America.

MOA Insiders is yet another offering that differentiates Mall of America, making it the first combined retail and attraction venue in North America that provides a membership program for guests.

“With the incredible feedback we have received from our holiday rewards program, we knew the time was right to create a year-round offering for our loyal guests,” said Jill Renslow, Chief Business Development & Marketing Officer at Mall of America.

“MOA Insiders is truly a unique program for a venue like this. As we have spent more than three decades as the largest mall in America, we are continuing to evolve and find creative ways to elevate the guest experience to ultimately create memorable moments for everyone who walks through our doors.”

To join MOA Insiders, MOA guests can download the Mall of America App and create a free account. After signing up, all members will begin earning one point for every dollar spent by presenting the QR code on the App at checkout or at MOA Guest Services. Points can be redeemed for various rewards inside the App such as attraction passes, birthday rewards, and unique offers at participating stores.

Members can earn points even faster while getting access to exclusive benefits with a paid membership. For a $35 annual membership, guests will earn five points for every dollar spent. As members spend, they will progress through three tiers, which includes bronze, silver, and gold, based on point earnings. Paid members will immediately have bronze status getting them exceptional rewards valued at $75 including dedicated parking, a Nickelodeon unlimited ride wristband, a 30-minute climb at ClimbZone, early access to events, free ShopMOA shipping, complimentary stroller rentals, and special tenant offers. Moving up in tiers within the loyalty program will unlock additional rewards such as Mall of America VIP tours, attraction tickets, and valet parking.

For more information on MOA Insiders visit  

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