TUMI launches 19 Degree Lite, its lightest luggage yet, redefining how premium travelers pack, carry, and move through the world. The all-new hardside collection blends innovative design with luxury performance, offering a lighter-than-ever experience for modern jet-setters who value both form and function.
Crafted with resilience in mind, the 19 Degree Lite collection is built from Tegris®, a highly durable material known for its strength-to-weight ratio. Every component of the luggage—from its lightweight shell to its low-density magnesium telescoping handle—has been carefully engineered to minimize weight while maintaining TUMI’s signature durability and performance standards.
To showcase the new launch, TUMI introduced a global campaign starring fashion entrepreneur and creative Xenia Adonts. Set in the dynamic streets of Mexico City, the campaign captures the sense of freedom and effortless movement that defines the 19 Degree Lite. Directed by Keane Pearce Shaw and photographed by Emma Summerton, the visuals highlight the collection’s blend of innovation, elegance, and motion.
In the campaign’s first chapter, Xenia is seen navigating urban life with ease—her 19 Degree Lite luggage rolling smoothly by her side as she glides through the energetic backdrop of the city. The second chapter, starring TUMI Global Ambassador and F1 driver Lando Norris, is set to debut later this spring, promising a high-speed, high-style continuation of the story.
Available in four sizes, the 19 Degree Lite collection is offered in three classic colors—Blush, Titanium Grey, and Black Graphite—along with two seasonal hues: Amber and Cobalt. Prices range from $795 to $995 USD, positioning the line within TUMI’s luxury tier while delivering a product that prioritizes comfort, elegance, and mobility.
Victor Sanz, Creative Director at TUMI, emphasized that the collection was designed based on extensive research into how customers travel. “Every component was carefully considered, tested and selected for lighter journeys without compromising quality or performance,” he noted. The goal was to create a travel companion that feels nearly weightless without sacrificing TUMI’s renowned toughness and premium appeal.
As international travel continues to rebound, so does the demand for versatile and lightweight luggage. The 19 Degree Lite not only meets that need—it elevates it. With its clean angles, hard-shell durability, and luxe matte finish, the collection is a stylish and practical choice for everything from weekend escapes to global adventures.
Travelers can explore the collection now in TUMI stores worldwide and online at TUMI.com. The brand also promises exclusive behind-the-scenes content on its @TUMITravel social media channels, offering a closer look at the campaign and product details in action.
Whether you’re zipping through city streets or breezing through airport terminals, 19 Degree Lite is designed to move with you—lightly, effortlessly, and stylishly. TUMI’s latest innovation proves that luxury doesn’t have to be heavy—it just has to be smartly designed.
Are you ready to travel lighter in 2025?
