Unibail-Rodamco-Westfield (URW) and TOCA Football (TOCA) announced a partnership to open multiple TOCA Social venues throughout Europe.
This first-of-its-kind partnership represents a powerful convergence of two industry leaders poised to redefine the retail landscape by offering TOCA Social, the world’s first immersive soccer and dining experience venue, to more retail and entertainment destinations.
Their first two locations under the partnership are planned to open in 2025 and will occupy a 3,495-sqm space at Westfield London and a 2,400-sqm space in the recently expanded Westfield CNIT in La Défense, Paris. They expect to announce additional locations in the future.
“Building off the huge success of TOCA Social at London’s O2, we are delighted to partner with URW to bring this one-of-a-kind soccer experience, which transforms the world’s largest sport, to a global audience,” said Erik Anderson, TOCA Co-Chairman and Founder and CEO of WestRiver Group.
“Our shared commitment to innovation and creating unforgettable experiences will shape the future of how people engage with soccer throughout Europe, the world’s largest soccer market,” added Alex Harman, TOCA Social President.
Anne-Sophie Sancerre, Chief Customer and Retail Officer from URW, added: “Experience-led sectors are growing within our portfolio. Our partnership with TOCA allows us to bring this innovative, first-ever entertainment concept to Continental Europe, continuing to provide the unique experiences which customers expect from Westfield shopping centres.”
TOCA Social invites friends and families to Eat, Drink and Score, as it combines immersive soccer-based gaming with five-star food and drink. Guests choose from a variety of interactive games, enabled by innovative ball delivery and tracking technology, designed for all ages, abilities and soccer interests, making it accessible and inclusive for all.
TOCA Social currently operates at The O2 in London, delivering strong profitability. The venue attracted over 300,000 visitors in 2023.
TOCA has received investment from England captain Harry Kane, world chess champion Magnus Carlsen and boasts England Women’s captain Leah Williamson and US Women’s National Team sisters Alyssa and Gisele Thompson as stakeholders.
