Trip.com Group Ltd. (NASDAQ: TCOM), the parent company of Trip.com, Ctrip, Skyscanner, and Qunar, today began trading under its new name, following the unveiling of the company’s new brand in Shanghai last week as part of its 20th-anniversary celebrations.
Founded in 1999, the company has grown to become the leading provider of online travel in China and Asia with 400 million users. Now, over 35% of total revenue and 100 million users on the company’s platforms can be attributed to its business outside Mainland China, including Australia, where Trip.com was officially launched in March this year.
According to Trip.com Group CEO Jane Sun, the new name and brand identity represent the advent of a new era for the company.
“Twenty years ago, we started our journey with our first call center in China. In 2013, we embarked on our second journey with our ‘All-In-Mobile’ strategy, which saw 80-90% of transactions move to our mobile platforms,” said Trip.com Group CEO Jane Sun. “But our mission of delivering the best experience to our customers has never changed, and now it’s time for us to set out once more, with our sights on ‘making every trip the perfect trip’ for customers across the globe.”
