Deutsche Hospitality WhatsApp

Deutsche Hospitality adds WhatsApp Business, enables booking a room via WhatsApp

As part of a pilot cooperation project, Deutsche Hospitality Customer Service can also be reached via WhatsApp Business with immediate effect. This innovative concept is the result of Deutsche Hospitality’s collaboration with Facebook and its marketing partner Facelift.

Facelift is a leading provider of social media marketing technologies in Europe. Within the scope of the integration of WhatsApp Business, it takes care of technology, administration and security aspects and thus ensures encrypted communications. Deutsche Hospitality is one of the first companies from the travel sector that accomplishes the WhatsApp Business project by Facebook. WhatsApp can, for example, now be used to book rooms.

“Our aim is always to maintain a presence in the areas where our customers operate,” said Vice-President of E-Business Ralf Denke. “This pilot project will enable guests to get in touch with us easily via WhatsApp and to communicate in real time.” Deutsche Hospitality is the first German hotel company to take advantage of WhatsApp Business to contact its customers via what is currently the most popular communication channel.

The business version of the instant messaging app will supplement telephone-based customer services for Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City and IntercityHotels between 9.00 am and 6.00 pm from Monday to Friday and thus allow direct communication with guests to take place in real time. The pilot project will run until the end of the year and after this period of time will be published as a Facebook Success Story. According to its information, about 1.5 billion people are currently using WhatsApp.

Customers can find further information about the new service on the respective WhatsApp landing pages of the hotel brands: 

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