IKEA is opening a new store on Roblox, and you could be paid to work there!
Launching June 24th, ‘The Co-Worker Game’ will allow players to experience working in IKEA’s virtual universe.
Fans will be able to live their home furnishing dreams and get paid for it, with a limited number of paid roles available. Applications for paid roles in ‘The Co-Worker Game’ are open from today until Sunday, June 16th.
IKEA has unveiled a first look at ‘The Co-Worker Game,’ a virtual universe coming to Roblox on June 24th. The immersive experience gives players the opportunity to experience IKEA’s unique approach to careers, where non-linear career journeys are the norm and lateral moves across departments are commonplace.
As well as being the brand’s first foray into mainstream gaming, the virtual store will give people a chance to immerse themselves in the working world of IKEA. With a limited number of paid, virtual co-worker roles available in the game.
Applications for roles (see https://www.thecoworker.co.uk) in the virtual store opened on June 3, 2024, and closes on Sunday, June 16th, with paid shifts for 10 new co-workers up for grabs. Successful applicants will be able to flex their skills, help customers, and get promoted to move departments, just like in the real world.
Alongside the paid co-workers, the broader Roblox community, gamers, and IKEA fans alike will be able to work, explore, and experience the virtual world of IKEA on Roblox. They can venture to IKEA’s famous Swedish Food Market and Bistro and serve up endless amounts of meatballs or stop over at the various showrooms and use famous IKEA products to organize the space – say hello to HEMNES heaven. All with the chance to win exclusive IKEA UGCs.
“We’re excited to be the first brand to launch paid work on Roblox to showcase how we do careers differently, bringing our unique careers philosophy to life. At IKEA, there is no set route to career progression. Our co-workers are able to change roles, switch departments, and grow in any direction they choose, both in the game or in the real world. There are many ways to learn and grow at IKEA, and that’s what IKEA on Roblox is all about,” said Darren Taylor, Country People and Culture Manager, IKEA UK and Ireland.
Inspiration for the Travel Industry: Virtual Travel Experiences
The travel industry can take inspiration from IKEA’s innovative approach to virtual experiences. Imagine a leading travel company creating a virtual travel agency on a popular metaverse platform. This virtual agency could offer users the chance to explore exotic destinations and even get paid for their virtual guiding skills.
Players could become virtual travel guides, leading tours through famous landmarks, providing travel tips, and managing virtual itineraries. This immersive experience would allow travel enthusiasts to share their passion for exploration while earning real money.
Such an initiative would attract gamers and travel lovers alike, offering a unique way to experience travel from the comfort of home. The virtual travel agency could offer paid roles, digital rewards, and opportunities for career advancement within the virtual world.
By embracing virtual reality and gaming, the travel industry can adapt to the digital age and provide innovative opportunities for both travelers and professionals. This approach not only entertains but also educates and engages users, paving the way for the future of travel experiences.
Just as IKEA is bringing its career philosophy to life in a virtual environment, travel companies can create immersive, interactive, and rewarding virtual travel experiences that inspire and connect people worldwide.
