W London – Leicester Square announced a multi-million Pound renovation of all 192 guest rooms and suites. As part of the W brand’s mission to fuel its guests’ lust for life, the hotel’s daring renovation shatters the traditional concept of luxury, through its provocative new look paired with innovative in-room technology to give guests full control of their stay.
Furthermore, W London has partnered with fashion visionary and dynamic artist, Jack Irving, to create a one-of-a-kind ‘techorative’ pillow, along with a range of immersive in-room experiences.
Much like its guests, every room at W London is unique. Ever the rebel, the hotel is the first in the UK to embrace the full DigiValet technology – one of the most advanced tablet-based systems in the industry which allows each guest to be in control of their stay right from check-in. Upon entry, music and lighting greet the guest to offer a truly immersive and memorable stay. All settings are adjustable and customisable to the guest’s preference and mood, whether getting pumped up for the night ahead or beginning to unwind before the next day’s meeting.
A user-friendly tablet controls the in-room temperature, lighting and media, including personal streaming services, at the touch of a button, while also showcasing a taste of the freshest beats being made and played across the city. W London has teamed up with Kobalt, a music tech company, to curate playlists showcasing London’s coolest up-and-coming artists, including W London’s own Music Curator, DJ/producer Olivia Dawn. Global music-lovers can tune in to hear what’s playing in real time at any of the 55 W Hotels worldwide through advanced music technology by Soundtrackyourbrand. The tablet also gives guests insider access to what’s new and next in London with an ever-evolving calendar of happenings including the hotel’s music programming and the latest dining and entertainment suggestions across the city.
Book a massage at the hotel’s urban oasis, AWAY Spa or reserve a table at the hotel’s bar, The Perception at the touch of a button. The tablet also features a selection of cocktail masterclass videos for guests looking to recreate their favourite cocktail without leaving the comfort of their hotel room. The room’s Mini Mega Bar offers a unique twist on the classic hotel mini bar, and has all the ingredients for a great night in.
Suite New Look
Each of the property’s 192 rooms, including 28 suites, has had a bold makeover. Designed by renowned architects, Concrete, and kitted out by Krause Architects, the rooms have benefitted from structural upgrades along with daring new feature walls, refreshed avant-garde furniture and atmospheric lighting. Sleek white details, photo-friendly mirrored walls, and party-starting disco balls complete the provocative new look. This renovation completes the hotel’s full transformation, following the redesign of the hotel’s bar and lounge, The Perception at W London, in 2017 and makeover of the hotel’s luxurious oasis, the AWAY Spa, in 2018.
The limited-edition pillow by Jack Irving and new Mini Mega Bar will be available to experience in all 28 suites from mid-June and will be rolled out to all guestrooms later this summer.
