europcar mobility group logo

Europcar announces a new name and brand identity

Europcar Group has been Europe’s leading car rental provider for almost 70 years and one of the major players in the mobility sector. Since 2014, Europcar has undertaken an in-depth transformation and in the context of its accelerating transformation, with a richer and more diverse brand portfolio, the name “EUROPCAR MOBILITY GROUP” has been selected as the perfect expression of the Group’s goals.

“The new Group name and visual identity will connect all our brands, with a very distinctive symbol designed with the 3 initials of Europcar Mobility Group. The rounded shapes, crossing lines and fresh colours suggest the ease and seamlessness of our solutions, and the connections between our brands and mobility services” – Xavier Corouge, Group Marketing, Digital & Customers Director.

Our customers’ expectations and needs are rapidly evolving, and we all know now that the traditional model of owning a car doesn’t fit-for-all anymore. Furthermore, thanks to technology and digital innovation, there are now many other smart and cost-effective solutions to get from one point to another, and that’s what really matters for people.

Europcar locationIn this context, there is a clear need for global mobility providers, making people’s lives easier. We are convinced that we are in a very good position to play our role as a leader in this paradigm shift. We want to be the preferred ‘Mobility Service Company’ by offering attractive alternative solutions to vehicle ownership.

“Considering the identified market needs and our main strengths – among which are a comprehensive worldwide network and renowned expertise in fleet management – we believe that fulfilling this mission will allow us to sustainably create value and growth” – Caroline Parot, Europcar Mobility Group CEO.

In the last few years, the Group’s growth strategy has been specifically addressed with a number of acquisitions, including Ubeeqo, a European start-up specialised in car-sharing, and Brunel, a provider of chauffeur services. More recently, the Group also bought Scooty, a scooter-sharing start-up. The Group also made minority investments in Snappcar, the second largest international peer-to-peer car-sharing player in Europe, and Wanderio, a multimodal search and comparison platform.

In addition to its investments in new mobility solutions, the Group continues to strengthen its original vehicle rental expertise, aiming at better answering all customers’ needs whatever the budget and the usage. In 2017, this commitment was underlined by the acquisition of Goldcar, the low-cost car rental leader in Europe, and Buchbinder, one of the major vehicle rental leaders in Germany.

uropcar Mobility Group brands:                                  

Europcar – European leader of car rental, van and truck rental

Goldcar – Low-cost car rental leader in Europe

InterRent – Mid-tier car rental specialist (leisure-focused)

Buchbinder – One of the leading car rental operators in Germany

Ubeeqo – European start-up specialised in car-sharing (B2B & B2C)
Bluemove – Spanish car-sharing company
GoCar – Irish car-sharing company
E-car Club – UK based electric pay-per-use car club

Scooty – scooter-sharing start-up

Brunel – a London based chauffeur-services company.

Snappcar*: second largest international peer-to-peer car-sharing player in Europe

Wanderio*: multimodal search and comparison platform

*minority investment

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