Prague ended 2024 on a high note, welcoming 8,079,195 tourists, a 9% increase from the previous year.
The Czech capital reaffirmed its status as a global travel hotspot, drawing visitors from Germany, the United States, and the United Kingdom in record numbers. With tourism now returning to pre-pandemic levels, 2025 is shaping up to be an even bigger year—especially with one of the city’s most historic landmarks marking a major milestone.
Prague’s Powder Tower, one of its most famous Gothic structures, is celebrating 550 years in 2025, and the city has planned a year-long lineup of events to honor its history. From special exhibitions and medieval craft workshops to curated tours revealing hidden architectural secrets, this anniversary celebration is set to be a major draw for both tourists and locals.
Prague’s Tourism Boom: Who’s Visiting and Why?
The Czech Statistical Office reports that foreign visitors made up the majority of Prague’s 2024 tourism growth. The city saw an increase in high-spending travelers, particularly those choosing luxury hotels, where occupancy rose 12% compared to 2023.
Top three international visitor groups:
- Germany: 1,054,347 visitors
- United States: 492,748 visitors
- United Kingdom: 472,391 visitors
Prague is also seeing a surge in Asian tourism, with 880,802 visitors from Asia, marking a 28% increase over 2023. The strongest growth came from:
- South Korea: 170,709 visitors (+10%)
- China: significant recovery due to restored flight routes
- Japan: 53,295 visitors (+29%)
The Powder Tower Turns 550: A Celebration of History
One of the city’s most iconic medieval structures, the Powder Tower, will take center stage in 2025. The tower, originally built in 1475, has been a gateway to the city’s Royal Route, leading kings to their coronation at Prague Castle.
To celebrate its 550th anniversary, Prague City Tourism has launched a special program of events, including:
- Guided tours with historians revealing newly uncovered architectural details.
- Open studios featuring medieval crafts like stone masonry, stained glass restoration, and wood carving.
- An exclusive commemorative stamp featuring a custom illustration of the Powder Tower.
- A discounted multi-ticket pass allowing visitors to explore four historic towers along the Royal Route—including the Old Town Bridge Tower and the Malá Strana Bridge Tower.
Visitors can also take part in interactive quizzes and photo exhibitions, designed to bring the Powder Tower’s rich history to life.
What’s Next for Prague in 2025?
Beyond the Powder Tower celebrations, Prague is continuing to evolve as a destination. With its historic charm, high-end hospitality, and growing international reach, the city is attracting more affluent travelers while still remaining accessible to all visitors.
Local authorities are also focused on sustainable tourism, encouraging visitors to explore lesser-known districts beyond the busy historic center. The Prague Visitor Pass, which saw a record 40,000 sales in 2024, is playing a key role in guiding tourists to hidden gems and spreading tourism more evenly throughout the city.
With a strong tourism recovery, a major historic celebration, and continued investment in world-class experiences, 2025 is shaping up to be one of Prague’s biggest years yet. Whether you’re a first-time visitor or a returning traveler, there’s never been a better time to discover the magic of the Czech capital.
