In a bid to combat the rising challenges of overtourism in Bali, the Indonesian Ministry of Tourism and Creative Economy has launched a travel package aimed at redistributing tourist traffic away from the crowded southern regions of the island.
With Bali welcoming nearly half of Indonesia’s total foreign visitors in the first half of 2024, the initiative seeks to promote a more sustainable and balanced tourism experience across the island.
A New Path to Explore: From Pemuteran to East Java
The newly unveiled travel package offers a unique journey starting in the serene village of Pemuteran, located in North Bali. This off-the-beaten-path destination is known for its vibrant marine life, making it a haven for snorkelers and divers. Visitors can also experience turtle conservation programs, enjoy pristine beaches, and soak in the tranquil village atmosphere.
From Pemuteran, the package takes tourists to the natural wonders of Ijen Crater Natural Park and Bromo Volcano in East Java, before returning them to the peaceful shores of North Bali. By guiding tourists through less-visited areas, the Ministry aims to alleviate the pressures on South Bali’s infrastructure and environment, while also boosting local economies in these quieter regions.
Promoting Sustainable Tourism and Community Development
Tourism and Creative Economy Minister Sandiaga Uno highlighted the significance of this package during a recent event, emphasizing the need to enhance the quality of tourism destinations in Bali. “The majority of tourists are concentrated in South Bali, contributing to overtourism that has gained attention both nationally and internationally. We must take action to ensure the sustainability of our tourism industry,” he stated.
To support this initiative, the Ministry has also rolled out a series of training programs focused on improving marine tourism, including diving safety courses led by experts from Divers Alert Network and The National Association of Underwater Instructors. These efforts are designed to elevate the quality of experiences offered in North Bali, ensuring that it becomes a sought-after destination in its own right.
A Festival of Culture and Nature in North Bali
Coinciding with the launch of the new travel package, the Ministry organized a press tour that culminated in the vibrant Lovina Festival 2024. Set to take place from August 23 to 25 at Lovina Beach, the festival celebrates North Bali’s unique cultural and natural attractions, including its famous black sand beaches and dolphin-watching opportunities.
This event not only showcases the region’s rich cultural heritage but also serves as a testament to the Ministry’s commitment to promoting diverse tourist experiences across the island. By drawing attention to North Bali’s hidden gems, the government hopes to encourage more visitors to explore these lesser-known areas, ultimately leading to a more balanced and sustainable tourism landscape in Bali.
