Germany’s travel industry is thriving, with new data from the German Travel Market Report 2024 revealing a surge in spending, record-breaking travel numbers, and shifting trends in destination choices. The latest findings, published by the Deutscher Reiseverband (DRV), show that German travelers are not only spending more on vacations but also exploring a mix of domestic hotspots and international escapes.
Germans Are Traveling More Than Ever
In 2024, 56.4 million Germans embarked on vacations lasting at least five days, an increase from 54.6 million the previous year. This translates to 80% of the German population taking at least one major trip. Despite economic concerns in Europe, travel spending climbed by 5.6%, reaching an impressive €83.4 billion.
Pauschalreisen (package tours) remain a dominant force, accounting for nearly 50% of total travel spending. Many travelers are opting for all-inclusive and pre-planned experiences, reflecting a desire for convenience, value, and stress-free vacations.
Germany Remains a Top Destination for Domestic Travel
A significant 23.6% of all vacations taken by Germans were within Germany, reaffirming the country’s enduring appeal for domestic travel. Popular destinations include:
- Bavarian Alps: A year-round haven for skiing, hiking, and cultural experiences.
- North Sea & Baltic Sea: Coastal getaways with charming towns and scenic beaches.
- Berlin: A cultural hub for history, art, and nightlife.
- Black Forest: Ideal for nature lovers and spa retreats.
Germany’s Top 10 International Travel Destinations
According to the DRV report, Germans favor classic vacation spots abroad. Here are the top 10 most popular international travel destinations for German travelers in 2024:
| Rank | Destination |
|---|---|
| 1 | Spain |
| 2 | Italy |
| 3 | Turkey |
| 4 | Greece |
| 5 | Austria |
| 6 | France |
| 7 | Netherlands |
| 8 | USA |
| 9 | Egypt |
| 10 | Switzerland |
Spain remains the undisputed favorite for German travelers, with destinations such as Mallorca, the Canary Islands, and Barcelona attracting millions each year. Italy and Turkey follow closely, offering a mix of historical sites, beach resorts, and cultural experiences.
The Comeback of Cruise Travel
One of the most striking findings in the report is the surge in cruise travel, which has surpassed pre-pandemic levels. A record-breaking 3.8 million Germans booked river and ocean cruises in 2024, exceeding the industry’s previous all-time high before COVID-19.
Cruises remain especially popular among:
- Families looking for all-inclusive entertainment.
- Retirees seeking luxurious, hassle-free vacations.
- Adventure travelers interested in Norwegian fjords, the Mediterranean, and the Caribbean.
Travel Trends to Watch in 2025
Looking ahead, industry experts anticipate continued growth in:
- Sustainable travel: More travelers opting for eco-friendly hotels and transportation.
- Digital nomadism: More professionals combining work and travel.
- Wellness tourism: An increase in spa and mindfulness retreats.
A Bright Future for Germany’s Travel Industry
The latest DRV report highlights a resilient and evolving travel market, with Germans eager to explore both domestic and international destinations. With record-breaking expenditures and shifting preferences, 2025 is shaping up to be another exciting year for the industry.
