As the August Bank Holiday weekend approaches, a record 11 million Brits are set to embark on domestic getaways, providing a significant boost to the UK economy.
According to VisitEngland’s latest Trip Tracker survey, these planned staycations are expected to inject an estimated £3.1 billion into local economies across the country, marking a notable increase in domestic travel compared to previous years.
This year’s figures indicate a significant uptick from 2023, when 9.7 million Brits planned overnight trips during the August Bank Holiday weekend. The increase in domestic travel highlights the growing appeal of staycations, with more people opting to explore the UK’s vibrant cities, stunning coastlines, and picturesque countryside. Notably, 20% of adults in Britain are “definitely” planning to take a holiday in the UK over the long weekend, up from 18% in 2023.
August Bank Holiday weekend in 2024 is on 24-26 August.
Patricia Yates, Chief Executive of VisitEngland, expressed her enthusiasm about the trend: “It is great to see so many of us are planning a domestic break this long weekend and will be out experiencing the outstanding destinations here on our doorstep. From contemporary culture in our vibrant cities to our stunning countryside, coastlines, and seaside destinations, there really is something for everyone and for all budgets.”
The surge in planned trips also underscores the importance of the August Bank Holiday in revitalizing local economies, particularly after a mixed summer season marked by cost-of-living challenges and unpredictable weather. Among those planning trips, 57% are looking forward to a holiday or short break, while 48% intend to visit friends or relatives, further emphasizing the social and economic significance of domestic travel during this period.
The £3.1 billion economic boost expected from these domestic trips is crucial for the tourism sector and the wider UK economy. Local businesses, from hotels and restaurants to tourist attractions, are set to benefit from the influx of visitors. However, despite the positive outlook, the industry faces ongoing challenges.
The survey highlighted that a further 7.7 million people remain undecided about taking an overnight trip during the Bank Holiday weekend. Their hesitancy is primarily due to concerns about weather conditions, with 37% waiting to see what the weather will be like before making their plans. Additionally, 26% are waiting for deals or special offers, while another 26% are uncertain if they can afford a trip, reflecting the broader impact of the cost-of-living crisis.
Patricia Yates emphasized the ongoing challenges for the industry: “Businesses will be looking to the long weekend for a critical late summer lift after what has been a very mixed summer for many destinations, with cost-of-living concerns and the weather having an impact. This highlights the ongoing challenges for industry and the importance of extending the tourism season into autumn and beyond.”
The survey also revealed interesting demographic insights. Younger adults, particularly those aged 25-34, are leading the charge in planning trips, with 45% “definitely” planning a getaway, compared to just 12% of those aged 45 and older. Parents are also more likely to be planning a trip, with 38% indicating they will take a holiday, compared to 13% of those without children.
Regionally, residents of Greater London are the most likely to take an overnight trip, with 37% stating they “definitely” plan to travel, followed by those in the North West at 33%. This regional enthusiasm for travel further highlights the diversity of travel patterns across the country.
As staycations continue to rise in popularity, the tourism industry must adapt to meet changing consumer needs and expectations. The August Bank Holiday weekend serves as a reminder of the significant role domestic travel plays in sustaining the UK’s tourism sector, especially during uncertain times.
With millions of Brits set to explore the country this weekend, the focus will likely shift towards how the industry can capitalize on this momentum and encourage travel beyond the summer season. Extending tourism offerings into the autumn and winter months could help mitigate the impact of financial concerns and fluctuating weather, ensuring a steady flow of visitors year-round.
