Sedona is named among the 10 Best Small Towns in the West by USA Today’s 10Best, landing sixth on the prestigious 2025 list.
The annual ranking celebrates small-town destinations in the western United States that offer a winning blend of natural beauty, cultural depth, and visitor appeal.
USA Today’s editors and readers evaluated towns based on their scenic landscapes, unique attractions, local arts, and amenities that make them standout travel destinations. Sedona’s inclusion affirms its reputation as one of Arizona’s top getaways, attracting those in search of both serenity and adventure in the high desert.
A Desert Destination That Has It All
Famous for its towering red rock formations and surreal desert landscapes, Sedona has long drawn photographers, hikers, artists, and spiritual seekers alike. The town offers something for every traveler: dramatic scenery for outdoor enthusiasts, a thriving arts and gallery scene for creatives, and wellness retreats for those craving restoration.
Sedona’s recognition in 2025 places it alongside other celebrated small towns including Solvang, California; Astoria, Oregon; and Cody, Wyoming. With its sixth-place finish, Sedona continues to stand out as a unique blend of natural wonder and small-town charm in the American Southwest.
According to Doug Hughes, Marketing and Communications Director of the Greater Sedona Chamber of Commerce & Tourism Bureau, this accolade “validates what residents and visitors have long known – Sedona offers an unparalleled combination of natural wonders, cultural richness and warm hospitality.”
Whether you’re watching the sun set over Cathedral Rock, browsing handcrafted jewelry in Uptown Sedona, or hiking to a vortex site believed to channel healing energy, there’s no shortage of reasons why this small town keeps making big waves on the national stage.
In addition to its scenic appeal, Sedona’s commitment to sustainable tourism and community-focused experiences continues to elevate its profile among conscious travelers. From eco-friendly lodging to locally sourced cuisine, visitors are invited to connect deeply with both the land and the people who live there.
The rest of the 2025 Top 10 includes Healdsburg, California; Grants, New Mexico; Bigfork, Montana; Breckenridge, Colorado; Jackson, Wyoming; and Moab, Utah—making Sedona’s achievement even more impressive in such a competitive and beloved lineup.
As the travel world continues to rediscover the value of smaller, meaningful destinations, Sedona is well positioned to welcome a new wave of visitors eager to experience its magic firsthand.
Have you been to Sedona? Share your favorite memory or hidden gem in the comments!
