European cities are facing an unprecedented tourism boom, with destinations like London, Paris, Rome, Madrid, and Barcelona welcoming record numbers of visitors.
In 2024, the European Commission confirmed a new high of nearly 3 billion overnight stays, marking a 5.34% increase from the previous year. While tourism is vital for local economies, the sheer volume of travelers has led to new regulations aimed at balancing visitor experience with resident well-being. Some cities have introduced entrance fees, while others have imposed crowd control measures. But one historic European city has taken an unusual step—banning something nearly every traveler relies on.
Dubrovnik’s Unique Approach to Overtourism
Dubrovnik, Croatia—often called the “Pearl of the Adriatic”—is among Europe’s most treasured cultural destinations. With its medieval walls, stunning coastline, and UNESCO-listed Old Town, the city attracts millions of visitors annually. In 2024 alone, Dubrovnik recorded 1.35 million tourists, a 9% increase from the previous year. While this growth fuels the local economy, it has also led to increased concerns about overcrowding, noise pollution, and damage to historic sites.
To address these challenges, Dubrovnik’s local authorities launched the “Respect the City” initiative, a program designed to minimize the negative impacts of mass tourism. Among its latest measures is a ban on a seemingly harmless but surprisingly disruptive travel essential—wheeled suitcases.
No More Dragging Luggage Through Dubrovnik’s Old Town
The decision to prohibit rolling suitcases through Dubrovnik’s historic center is rooted in a growing issue—noise complaints from residents. The Old Town’s cobbled streets amplify the sound of suitcase wheels clattering against the stone, creating constant disturbances. With thousands of tourists arriving daily, the noise has become a significant frustration for locals.
To preserve the tranquility of the city and protect its centuries-old pathways, officials now require visitors to carry their luggage instead of rolling it. Tourists are urged to pick up their bags upon arrival to avoid fines and ensure they comply with the new policy.
A Bigger Push for Responsible Tourism
The rolling suitcase ban is just one part of Dubrovnik’s broader sustainability strategy. The city has been working on several measures to control tourist flows and protect its historical integrity. In recent years, Dubrovnik has:
- Limited cruise ship arrivals to prevent overcrowding.
- Restricted the number of daily visitors in key areas.
- Encouraged guided tours at off-peak hours to reduce congestion.
- Implemented strict regulations on new hotels and short-term rentals.
These efforts aim to balance economic benefits with preserving the city’s cultural heritage.
What Tourists Should Know Before Visiting
If you’re planning a trip to Dubrovnik, be prepared to carry your suitcase through the Old Town or opt for luggage delivery services offered by some hotels. This small inconvenience helps ensure that the city remains a livable, enjoyable destination for both visitors and residents.
As more European cities rethink their approach to tourism, Dubrovnik’s move could set a precedent for other historic destinations looking to curb overtourism while maintaining their charm.
