ICCA announced the four finalists for this year's ICCA Best Marketing Award competition, taking place at the 54th ICCA Congress in Buenos Aires, Argentina. Istanbul Convention & Visitors Bureau’s innovative city marketing to challenge cliche’s is among the finalists. Finalists will present their successful marketing campaigns at the the ICCA Congress, taking place 1-4 November in Buenos Aires, Argentina.
The 2015 ICCA Best Marketing Award finalist-campaigns are:
- Halifax Convention Centre, an example of a venue taking the lead in putting a destination on the map;
- Istanbul Convention & Visitors Bureau’s innovative city marketing to challenge cliche’s;
- Procolombia for its rebranding exercise to overcome massive challenges about the country’s international perception;
- VisitAarhus Convention Bureau for its successful campaign to capture the attention of local academics in their community.
As well as a detailed evaluation by an expert panel including past winners, the BMA finalists are judged by a live plenary audience of their competitors and colleagues, and as a result this session has become one of the most eagerly anticipated highlights of each year’s ICCA Congress.
The ICCA Best Marketing Award, established in 1997, recognises the excellence and outstanding achievements of organisations in their effort to market their destination or product. Entries can range from full scale campaigns and branding exercises to individual promotions and events. The ICCA Best Marketing Award is sponsored by The Meetings Show and is open to ICCA members only.