LTI – Luxury Travel Intelligence has unveiled its annual World’s Best Luxury Brands Report, showcasing the crème de la crème of luxury hotel brands.
This year’s report is not just another list; it is a meticulously crafted analysis based on a rigorously defined algorithm with 130 touch points relevant to the luxury hotel sector, culminating in a total maximum accumulative score of 4663. The focus is on the brand’s overall performance, passion, commitment, ethos, and values, rather than individual properties.
Mandarin Oriental has clinched the top spot with an impressive 81.4%, moving up from second place last year. The brand is celebrated for its unwavering commitment to excellence and its ability to consistently enhance its offerings across all touch points. The Oetker Collection follows closely at 81.3%, making a significant leap from the sixth position, showcasing its dedication to luxury and quality.
Auberge, Six Senses, and Aman round up the top five, with scores of 79.6%, 79.0%, and 78.8% respectively. Notably, Six Senses, last year’s leader, has shown that the competition in the luxury hotel industry is fiercer than ever. Belmond, Four Seasons, One&Only, Rocco Forte, and Rosewood also made it to the top 10, demonstrating their strong brand performance and commitment to delivering unparalleled luxury experiences.
This year’s list also welcomed new entries Peninsula and Raffles, both Asian luxury hospitality giants, proving their mettle and commitment to global luxury hospitality. These brands have always been strong contenders, and their inclusion in the top 12 is a testament to their relentless pursuit of excellence.
Here are this year’s results, reflected as percentages, with last year’s positions in brackets:
- Mandarin Oriental 81.4% (2)
- Oetker Collection 81.3% (6)
- Auberge 79.6% (4)
- Six Senses 79.0% (1)
- Aman 78.8% (5)
- Belmond 76.3% (8)
- Four Seasons 76.1% (9)
- One&Only 75.1% (7)
- Rocco Forte 73.8% (11)
- Rosewood 72.1% (3)
- Peninsula 69.8% (New Entry)
- Raffles 68.5% (New Entry)
• Other brands that rated sufficiently to be monitored throughout the year are (in alphabetical order): 1 Hotels, Alila, Anantara, Banyan Tree, COMO, Dorchester Collection, Firmdale, Jumeirah, Leela, Oberoi, Park Hyatt, Ritz Carlton, Shangri-La, Soho House, Red Carnation, St. Regis, Taj, The Luxury Collection, Viceroy.
• Brands that currently have less than ten properties (our minimum requirement) but rate highly when applying our algorithm are (in alphabetical order): Airelles, Althoff Collection, Bulgari, Capella, Cheval Blanc, JK Place, La Reserve, Maybourne, Montage, Nikki Beach, Pendry, Soneva, Ultima Collection, Virgin Limited Edition.
LTI’s unique approach to evaluating luxury hotel brands involves engaging with a wide range of industry stakeholders, from CEOs to staff and guests, ensuring a comprehensive and unbiased perspective. This annual reassessment ensures that the results are current and reflective of the dynamic nature of the luxury hotel industry.
