Asia-Pacific’s leading hospitality management group, Cross Hotels & Resorts, has announced a significant expansion into Indonesia with the signing of a double agreement with PT Sunset Studio One, a subsidiary of PT Bhuwanatala Indah Permai Tbk (BIP Group).
This marks the introduction of the stylish and contemporary Cross Vibe brand to the Indonesian market, setting a new benchmark in hospitality standards.
The debut of Cross Vibe Paasha Atelier Bali Kuta is a pivotal moment for Cross Hotels & Resorts, reflecting its commitment to providing exceptional guest experiences across various travel segments. Located on Jalan Raya Kuta, the 175-key Cross Vibe Paasha Atelier Bali Kuta is a mere 10-minute drive from Bali’s Ngurah Rai International Airport and within walking distance of the iconic Kuta beach. This prime location offers guests the opportunity to enjoy pristine beaches, bustling shopping centers, local attractions, and the dynamic nightlife and dining experiences that Kuta is famous for.
Accommodations at Cross Vibe Paasha Atelier Bali Kuta range from Superior and Superior Pool View rooms to Duplex, Junior Suite, Deluxe Pool, and Deluxe Pool Suites. Each guest room is equipped with modern furnishings and the latest amenities, ensuring a comfortable and luxurious stay. The property also boasts an array of facilities, including all-day international dining, a stunning tropical swimming pool, a day spa, and a modern gym.
Harry Thaliwal, CEO of Cross Hotels & Resorts, expressed pride in this significant milestone, stating, “Introducing the Cross Vibe brand to Indonesia marks our second partnership with PT Sunset Studio One, following the successful Cross Paasha Bali Seminyak venture. This underscores the confidence in our management capabilities and our commitment to expanding our presence in the region.”
Cross Vibe is known for its “Stay Chill Enjoy” tagline, appealing to experience-seeking travelers with its cool and trendy ambiance. With successful hotels in Bangkok, Chiang Mai, and Pattaya, the brand’s expansion into Bali’s vibrant beach town of Kuta is a strategic move to cater to a diverse demographic.
Mrs. Suzanna Tanojo, Principle of PT Sunset Studio One, commented on the partnership, “The Cross Vibe brand aligns perfectly with our hospitality concept. The global stature and consistent excellence of Cross Hotels & Resorts made our decision for a second collaboration effortless, especially considering their worldwide distribution network’s access to key markets in the travel and tourism industry.”
Cross Hotels & Resorts is increasingly recognized as the hotel management operator of choice in the APAC region, offering an innovative alternative to traditional global hospitality chains. Its portfolio caters to various segments of the travel market, including leisure, business, luxury, and lifestyle. The group is known for staying ahead of hospitality trends and technology, which it leverages to enhance guest experiences and operational efficiency.
Cross Hotels & Resorts current portfolio includes 28 hotels under six distinct brands – Cross, Cross Vibe, Away, Lumen, Cross Collection and Kaura – across four countries, namely Indonesia, Thailand, Japan, and Vietnam.
