Simpleview, a technology partner of the International Congress and Convention Association (ICCA), has launched ICCA’s new technology stack.
ICCA, which represents the interests of over 1,100 global meeting destinations, venues, suppliers, and partners in almost 100 countries and territories, now utilizes Simpleview’s industry-leading products, services, and platforms.
The new technology includes a revamped website, a customer relationship management platform, and an association database called “ICCA Business Intelligence.” Simpleview’s president, Rich Reasons, expressed pride in being ICCA’s technology partner and highlighted the mutual commitment to ICCA’s success.
Reasons said, “This digital transformation journey and deep collaboration with ICCA demonstrates our mutual commitment to the continued success of ICCA’s global community now and for years to come.”
The project took a year of collaboration and input from stakeholders, senior leadership, and the ICCA Board of Directors to modernize technologies and enhance the member experience.
ICCA’s CEO, Senthil Gopinath, lauded Simpleview’s global expertise, industry insights, and team for elevating their tools and optimizing their website and supporting platforms for improved value delivery.
“Their global expertise, industry insights, technology, implementation processes, and team allowed us to reinvent how we interact with members. Our new website and supporting platforms have been re-engineered and optimized to provide more value while delivering the qualified business leads, knowledge sharing, and up-to-date industry information and best practices our members depend on.” said Gopinath.
