TOCA, the foremost tech-driven soccer experiences company and the largest operator of indoor soccer training centers in North America, has unveiled a strategic partnership with the FC Dallas Youth Soccer Club. This collaboration aims to cultivate the upcoming generation of soccer talent.
Under this multi-year agreement, TOCA will integrate its exclusive training technology at the UMB Bank Performance Center in Frisco, Texas, the home base for FC Dallas Youth. This state-of-the-art technology is set to play a pivotal role in professional player development and will facilitate on-site evaluations for budding soccer stars. Moreover, the partnership will see the co-creation of team training modules for young players, which will be rolled out across all TOCA Soccer Training Centers in Dallas.
Eddie Lewis, the founder of TOCA and a two-time USMNT player, expressed his enthusiasm about the collaboration. “TOCA’s unique training technology sets the benchmark for player development. Receiving the endorsement from FC Dallas Youth, a top-tier youth soccer club, is truly an honor.” Yoshi Maruyama, TOCA’s CEO, further added, “As an official training ally of Major League Soccer, TOCA is committed to spearheading the growth and nurturing of the next wave of soccer talent in North America.”
This announcement follows closely on the heels of TOCA’s landmark 10-year alliance with Major League Soccer, declared in October. This partnership is geared towards bolstering the sport and grooming the subsequent generation of soccer players in North America, especially with the FIFA World Cup 2026™ on the horizon.
Jimmy Smith, the Chief Operating Officer of FC Dallas, shared his insights on the partnership. “TOCA’s training technology is unparalleled, and the real-time data it garners is priceless. We eagerly anticipate the integration of this groundbreaking technology into our performance center and are keen to tailor a curriculum for our players at the TOCA Soccer Centers in North Texas.”
Founded in 2016 by Eddie Lewis, a USMNT World Cup player and former midfielder for MLS/English Premier League, TOCA boasts a stellar management team. Its Board of Directors includes influential figures from the sports realm, such as Erik Anderson, ex-Executive Chairman and CEO of Topgolf Entertainment Group; Abby Wambach, USWNT World Cup champion; Celeste Burgoyne, President Americas at lululemon; and Julie Haddon, NWSL Chief Marketing Officer.
