JetBlue (Nasdaq: JBLU) is elevating the value of its Blue Basic fare by including a free carry-on bag for customers flying beginning September 6, 2024, regardless of purchase date.
Previously, customers who wished to bring a carry-on bag would need to purchase one of JetBlue’s other fare options or purchase an Even More Space seat.
The change makes JetBlue’s basic economy offering one of the industry’s best values for price-conscious consumers. In addition to the new carry-on bag allowance, all fares, including Blue Basic, receive JetBlue’s award-winning, customer-centric experience including the most legroom in coach1, seatback entertainment at every seat and fast, free, unlimited Fly-Fi2 on all flights.
“Carry-on bags are an important part of travel to customers, and when presented with a choice between JetBlue’s award-winning service and another carrier’s basic offering, we want JetBlue to be the easy winner,” said Marty St. George, president, JetBlue.
“We’re always looking for ways to evolve our offering in response to customer preferences. This is a win-win as we improve the customer experience and keep JetBlue competitive in our industry.”
While many of JetBlue’s aircraft are outfitted with larger overhead bins to accommodate more customers, in the event of space constraints, customers may be required to check carry-on bags at the gate for no additional charge. All bags remain subject to size and weight restrictions and other fees apply for oversized or overweight bags. For more information about bag allowances, please visit jetblue.com/at-the-airport/baggage-information.
Through JetBlue’s variety of fare options, customers can focus on what is most valuable to them—the lowest fare, advance seat selection, priority boarding, points earned and more—while still receiving the best travel experience.
“As flying becomes cheaper and more accessible for a spectrum of customers, a one-size-fits-all offering no longer works,” said St. George.
“Whether a customer prefers more included benefits, or they shop solely on price, our fare options coupled with our great onboard service, makes JetBlue the best choice. No matter what fare a customer prefers, we provide clear and transparent information on what that selection includes.”
Customers who want to board earlier to utilize overhead bin space will now find even more value in purchasing the more flexible Blue fare—JetBlue’s second lowest fare that comes with free advanced seat selection, no cancellation or change fees and general boarding. Blue Basic customers remain the final group to board and Blue Basic fares are subject to a cancellation fee that does not apply to any other fares. To learn more about JetBlue’s fare options, visit jetblue.com/flying-with-us/our-fares.
