Tennis icon Novak Djokovic has joined forces with Aman Resorts as the brand’s first-ever Global Wellness Advisor.
Known for his holistic approach to health, fitness, and well-being, Djokovic will bring his passion and expertise to the luxury hospitality brand, enhancing its existing wellness offerings.
Aman, recognized worldwide for its serene retreats and personalized service, will collaborate closely with Djokovic to integrate new wellness experiences inspired by his own practices and philosophies.
Vladislav Doronin, Chairman and CEO of Aman, expressed his excitement about the partnership: “Novak’s holistic approach to health and wellness resonates deeply with Aman’s ethos. As our first Global Wellness Advisor, he brings a wealth of experience and a genuine commitment to holistic well-being that will elevate our guests’ experiences across our resorts.”
The collaboration will see Djokovic involved in curating a series of bespoke wellness programs and retreats across Aman’s properties worldwide.
These offerings will focus on physical, mental, and emotional well-being, incorporating Djokovic’s preferred techniques such as mindful movement, breathwork, and nutrition.
Guests can expect to experience a unique blend of cutting-edge fitness training, ancient wellness practices, and holistic therapies tailored to rejuvenate the body and mind.
Novak Djokovic shared his enthusiasm for the role, saying, “I am honored to be named Aman’s first Global Wellness Advisor. My philosophy on wellness is deeply rooted in a balance of body, mind, and spirit. I look forward to working with Aman to inspire others to embark on their wellness journey and transform their lives.”
Aman Resorts has long been a pioneer in the wellness space, offering transformative experiences through its spas, retreats, and personalized wellness journeys. By bringing Djokovic on board, Aman aims to further enrich its wellness portfolio, targeting guests who seek a comprehensive approach to health and wellness.
This partnership comes at a time when the global demand for wellness travel is on the rise. With more travelers seeking destinations that provide both relaxation and the opportunity to engage in wellness activities, Aman Resorts, guided by Djokovic’s expertise, is well-positioned to cater to this growing market.
As part of this collaboration, Aman will also launch exclusive Djokovic-inspired wellness merchandise, including yoga mats, fitness gear, and apparel, allowing guests to take a piece of their rejuvenating experience home with them.
With this innovative step, Aman and Novak Djokovic are set to redefine luxury wellness, making holistic health practices accessible and immersive for guests worldwide. The new programs and offerings will be introduced across Aman’s global resorts starting next year, inviting guests to experience the transformative power of this unique partnership.
