Wilde Aparthotels, a leading brand under the Staycity Group, has opened its newest location in London’s historic Petticoat Lane, marking a fresh chapter for the premium aparthotel brand.
Wilde London Liverpool Street
The Wilde London Liverpool Street property, featuring 106 apartments, is the first to showcase the brand’s redesigned logo and branding, accompanied by a new interior design approach that merges modern style with local artistic elements.
The aparthotel’s ground floor presents a structured layout encompassing a lobby, a communal space, and a feature bar that serves as a gathering spot for both guests and visitors. This central bar, a creation by O’Donnell O’Neill Design, is adorned with handmade terracotta tiles and offers a variety of artisan gins, locally brewed beers, biodynamic wines, and alcohol-free options.
For those seeking an authentic London experience, the interior decor includes handcrafted tiles, traditional Crittall screens, creative lighting, and carefully selected furniture pieces that exude a retro-lifestyle vibe, complemented by artworks and crafts from London-based artists.
Guests at Wilde London Liverpool Street can enjoy a robust food and beverage offering that spans breakfast, lunch, and dinner, with menus inspired by locally sourced ingredients. Breakfast features options like toasted banana bread, granola, and frittata, while lunch and dinner menus offer a range of flavors from slow-cooked beef chili to cauliflower butter masala. A coffee shop on the ground floor serves barista-made coffee with beans from the UK’s Workshop Coffee, adding to the local flair.
Kelly Morgan, Managing Director of Wilde Aparthotels, expressed her excitement about the new opening: “We are very excited to open in Liverpool Street and to unveil the new direction for Wilde, which takes its design cues from the locality and the history of the East End. Our stunning artworks, and around 70% of our food and drink, are sourced from the best of local suppliers and artists, who we’re keen to support and celebrate.”
The location of Wilde London Liverpool Street, situated in the vibrant heart of East London, is ideal for both leisure and business travelers. A five-minute walk from Liverpool Street Station with access to the Elizabeth Line and a short distance from popular areas like Spitalfields and Shoreditch, the aparthotel provides excellent connectivity to travel hubs, cultural attractions, and lively local markets. Sundays are a special highlight in the area, featuring a bustling market filled with fashion, textile stalls, and street food vendors.
Accommodation at Wilde London Liverpool Street includes a variety of options, from one-bed executive apartments to the Wilde Residence, a one-bed studio with private balcony and terrace that sleeps up to four guests. For a more intimate experience, guests can opt for the Wilde Retreat, a studio with a private balcony and terrace. Each apartment is equipped with a fully fitted kitchen, offering guests the flexibility to dine, relax, or work in comfort, while top-floor rooms with terraces provide breathtaking views of the London skyline.
The new Wilde property marks Staycity Group’s fourth Wilde location in London, joining its counterparts in Aldgate, Covent Garden, and Paddington. With additional sites planned for Cambridge, Oxford, Lisbon, and Porto, the Wilde brand continues to expand its footprint across Europe, bringing its unique blend of style, local inspiration, and hospitality to travelers worldwide.
For more information visit Wilde’s homepage and see all the new London hotels.
