Travelers can now turn their cryptocurrency into memorable hotel stays and exclusive experiences thanks to a groundbreaking partnership between Crypto.com and Accor’s ALL loyalty program.
This market-first initiative enables users to seamlessly convert their digital assets into Reward points, redeemable at 5,600 hotels in 110 countries under Accor’s renowned brands, including Raffles, Sofitel, Pullman, and Novotel.
The collaboration, launched across the UK, EU, and Switzerland, allows Crypto.com users who are also Accor Live Limitless (ALL) members to convert over 20 supported cryptocurrencies—including Bitcoin ($BTC), Ethereum ($ETH), and Crypto.com’s native token ($CRO)—directly within the Crypto.com App.
For a limited time, early adopters will also receive 10% CRO cashback on crypto-to-loyalty points conversions.
A Seamless Travel Solution
The process is straightforward: users input their ALL membership number into the Crypto.com App, choose the cryptocurrency they wish to convert, and receive Reward points that can be spent on hotel stays, dining, and experiences.
This integration bridges the gap between the crypto world and global travel, offering flexibility for travelers while enhancing the value of digital assets in daily life.
Eric Anziani, President and COO of Crypto.com, expressed enthusiasm for the project, stating:
“Giving our users as much opportunity to utilize their crypto for everyday spending and payment remains a vital mission for our company. This collaboration with ALL is another huge milestone on this mission.”
What Lies Ahead
While the initial rollout focuses on converting crypto to Reward points, both companies are exploring future opportunities—such as enabling ALL members to convert loyalty points back into cryptocurrency.
This innovative partnership reflects the growing demand for real-world applications of crypto investments, setting a new standard for how digital assets can be utilized in the travel sector.
Mehdi Hemici, Chief Loyalty and E-commerce Officer at Accor, highlighted the significance of this step:
“This pioneering partnership opens new opportunities for Crypto.com users to experience the exceptional variety of our leading hotel brands by simply converting their crypto holdings into hotel nights.”
For those looking to make the most of their cryptocurrency, this collaboration offers a unique opportunity to experience luxury stays and unforgettable moments around the world.
