Accor, a global leader in the hospitality industry, celebrated its remarkable achievements and future vision for Turkey with an exclusive event held at Swissôtel The Bosphorus Istanbul on February 11, 2025. The gathering brought together more than 400 distinguished guests, including strategic business partners, industry leaders, and members of the award-winning ALL – Accor Live Limitless loyalty program.
The event served as a platform to showcase Accor’s latest developments in Turkey while honoring a year filled with success. New projects, innovative loyalty program features, and sustainability-focused initiatives were introduced, emphasizing the group’s commitment to shaping the future of Turkey’s tourism and hospitality landscape.
Turkey: A Strategic Growth Market
With 15 brands and 80 hotels across the country, Accor has established itself as a key player in Turkey’s tourism industry. As the country prepares to welcome over 70 million international visitors by 2025, the group is seizing new opportunities for strategic growth.
Mark Flower, Accor’s Vice President of Commercial Market Strategy for the Middle East, Africa, and Turkey, highlighted the significance of the Turkish market:
“Turkey is a strategic growth center for Accor. With a diverse portfolio spanning luxury, lifestyle, premium, midscale, and economy brands, we aim to meet the needs of every traveler. Our focus is not just on increasing the number of hotels, but also on fostering sustainable growth, developing strong partnerships, and delivering genuine value to our guests and partners.”
Loyalty and Innovation at the Core
The event also spotlighted the latest updates to the ALL loyalty program, which now features enhanced benefits and exclusive offers for members. The ALL Meeting Planner ‘Let’s Make It’ campaign will continue in 2025, allowing members to earn double reward points on bookings and enjoy up to 10% discounts at participating hotels. Guests attending the event were offered an additional 5% discount, underscoring Accor’s commitment to rewarding loyal partners.
Sustainability as a Guiding Principle
Sustainability remains a cornerstone of Accor’s strategy in Turkey. The company announced that:
- 80% of its hotels have eliminated single-use plastics.
- 85% of properties have obtained or are in the process of obtaining eco-certifications.
- Carbon reduction projects and food waste tracking programs are actively being implemented across the portfolio.
Sinan Köseoğlu, Accor’s Vice President of Premium, Midscale & Economy Brands Operations in Turkey, reaffirmed the company’s dedication to responsible tourism:
“With over 45 brands in our global portfolio, we are not only setting new standards in hospitality but also redefining the guest experience. In 2025, we will continue expanding our presence in Turkey, introducing new innovations, and promoting sustainable growth—all with the support of our trusted partners.”
Outlook: 12 New Projects in the Pipeline
Accor’s vision for 2025 includes 12 new hotel projects across Turkey. These developments aim to attract more international visitors, create employment opportunities, and strengthen the country’s position as a global tourism hotspot. The company’s efforts align with Turkey’s long-term tourism strategy, which prioritizes sustainability, innovation, and diversification.
The night concluded with a vibrant performance by Emre Altuğ and DJ David Şaboy, leaving guests with a sense of excitement about Accor’s future in Turkey.
With a clear vision for growth and a commitment to sustainable practices, Accor continues to position itself as a trusted leader in Turkey’s evolving hospitality industry.
