The Namibia investment guide for tourism is the latest initiative by UN Tourism to promote global investment in Africa’s growing travel sector. Titled “Tourism Doing Business: Investing in Namibia,” the new guidelines shine a spotlight on the country’s vibrant potential for international tourism investors.
Namibia is increasingly recognized as one of Africa’s most promising destinations for sustainable and inclusive tourism development. The guidelines, launched by UN Tourism in March 2025, offer a comprehensive roadmap for global investors looking to tap into Namibia’s growing tourism economy. From its spectacular natural beauty to a solid economic foundation, the country presents a compelling case for strategic travel investments.
Namibia is best known for its jaw-dropping desert landscapes, particularly the iconic red dunes of Sossusvlei, and the rich wildlife of Etosha National Park. But beyond its scenic appeal, Namibia has built a supportive business environment that is attracting serious international attention.
According to the guidelines, Namibia’s economy showed stable growth in recent years. In 2024, the country achieved GDP growth of 3.1%, and projections for 2025 are even stronger at 4.2%. This economic resilience is part of what makes Namibia so attractive to potential investors.
Tourism in Namibia is also on an upward trajectory. In 2023, the country welcomed nearly 864,000 international visitors—a stunning 87.4% increase compared to 2022. That surge translated into USD 348 million in international tourism receipts and accounted for 6.9% of the nation’s GDP. These numbers are not only encouraging for the local economy but also offer confidence to those considering tourism-related ventures in the country.
Perhaps most striking is the growth in foreign direct investment. In 2023, Namibia received USD 2.61 billion in FDI, more than doubling the previous year’s total of USD 1.06 billion. The largest contributors included China (29.6%), South Africa (22.4%), the United Kingdom (9.4%), and Mauritius (6.8%). This surge reflects investor confidence across sectors, with tourism now emerging as a key area of opportunity.
Zurab Pololikashvili, Secretary-General of UN Tourism, emphasized the significance of Namibia’s appeal to global investors, noting that its dedication to sustainable development and innovation sets it apart. The country’s dual commitment to energy transition and tourism growth underlines its forward-thinking approach and creates a unique platform for meaningful investment.
The launch of the investment guidelines coincided with a moment of national pride. UN Tourism’s leadership visited Windhoek to attend the inauguration of H.E. Dr. Netumbo Nandi-Ndaitwah as Namibia’s fifth President—and the first woman to hold the office. The event was also part of the celebrations marking the 35th anniversary of Namibia’s independence.
During his visit, Secretary-General Pololikashvili also delivered a keynote speech at the Namibia University of Science and Technology. The speech centered on using digital innovation to build a more inclusive and resilient tourism sector across Africa. The focus on education and technology is yet another sign of Namibia’s strategic vision for long-term success in tourism and beyond.
The “Tourism Doing Business: Investing in Namibia” guidelines are more than just a document—they’re a call to action. For global investors looking to be part of a fast-growing, sustainable, and culturally rich travel economy, Namibia is offering an open door. With political backing at the highest level and a tourism industry that’s already showing signs of robust growth, Namibia is positioning itself as a top destination not just for travelers—but for visionaries ready to shape the future of African tourism.
Curious about what Namibia’s travel boom could mean for you? Share your thoughts and join the conversation in the comments below.
