On January 23, 2024, the World Tourism Organization (UNWTO) announced its new name and brand: UN Tourism.
By moving away from acronyms, UN Tourism adopts a more approachable stance and capitalizes on its strengths: the “UN”, signifying authority, and tourism, a simple and relatable concept for all. This change has been endorsed by the Organization’s membership, highlighting its united support for the profound transformation and reinvention of UN Tourism in recent years, as it has become more agile, visible, and ever closer to its Member States, partners and the sector as a whole.
More details are in the UN Tourism announcement
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The World Tourism Organization (UNWTO) enters a new era with a new name and brand: UN Tourism. This significant rebranding is more than just a name change; it symbolizes the dawn of a new era
