On January 23, 2024, the World Tourism Organization (UNWTO) announced its new name and brand: UN Tourism.
By moving away from acronyms, UN Tourism adopts a more approachable stance and capitalizes on its strengths: the “UN”, signifying authority, and tourism, a simple and relatable concept for all. This change has been endorsed by the Organization’s membership, highlighting its united support for the profound transformation and reinvention of UN Tourism in recent years, as it has become more agile, visible, and ever closer to its Member States, partners and the sector as a whole.
More details are in the UN Tourism announcement
UN Tourism and E1 Series launch sustainable sports tourism initiative with a shared goal to promote clean mobility and responsible tourism through high-impact sporting events. The collaboration was formally cemented in Monaco, a global symbol […]
UN Tourism and E1 Series Launch Sustainable Sports Tourism Initiative Read More »
UN Tourism and Croatia are joining forces to boost sustainability in the travel industry through new initiatives that emphasize research, innovation, and recognition of best practices. The collaboration includes launching a dedicated Research Centre for
UN Tourism and Croatia Team Up for Sustainability Read More »
Shaikha Al Nowais has been nominated to become the first woman Secretary-General of UN Tourism, marking a potentially historic moment for the global travel sector. If confirmed by the UN Tourism General Assembly, she would
Could Shaikha Al Nowais Become the First Woman to Head UN Tourism? Read More »
UN Tourism reports 300 million global trips in Q1 2025, marking a 5% increase over the same period in 2024 and a 3% rise compared to pre-pandemic 2019 levels. The May 2025 edition of the
UN Tourism Reports 300 Million Global Trips in Q1 2025 Read More »
Asia’s tourism industry is showing strong signs of recovery as UN Tourism brings member countries together to focus on building a greener, more resilient future for the sector. At a joint meeting of the Commission
Can Asia’s Tourism Industry Bounce Back Greener and Smarter? Read More »
UN Tourism and China strengthen global tourism partnership through a series of high-level meetings, strategic collaborations, and shared commitments to sustainable travel and development. The recent visit of UN Tourism Secretary-General Zurab Pololikashvili to China
UN Tourism and China Strengthen Global Tourism Partnership Read More »
The Namibia investment guide for tourism is the latest initiative by UN Tourism to promote global investment in Africa’s growing travel sector. Titled “Tourism Doing Business: Investing in Namibia,” the new guidelines shine a spotlight
UN Tourism has officially opened applications for the Best Tourism Villages 2025 initiative, inviting rural destinations worldwide to showcase their commitment to sustainability, cultural preservation, and responsible tourism. Since its launch in 2021, this prestigious
Best Tourism Villages 2025: UN Tourism Invites Rural Destinations Read More »
UN Tourism has strengthened its partnership with Morocco, reinforcing the country’s position as a leader in Africa’s travel industry. In 2024, Morocco welcomed 17.4 million international tourists, marking a 20% increase from the previous year
UN Tourism & Morocco Expand Investment in Travel Sector Read More »
The United Nations World Tourism Organization (UN Tourism) and the Development Bank of Latin America and the Caribbean (CAF) have signed a Memorandum of Understanding (MoU) to boost sustainable tourism in the Americas. The agreement,
UN Tourism and CAF Partner to Boost Sustainable Tourism in the Americas Read More »
International tourism has made a remarkable comeback, with 2024 marking a near-complete recovery to pre-pandemic levels. According to the latest World Tourism Barometer from UN Tourism, global tourist arrivals reached 1.4 billion in 2024, a
UN Report Confirms Full Recovery of International Tourism in 2024 Read More »
Mallorca took center stage as it hosted the 2024 Global INSTO Meeting and III Sustainable Destinations Summit, bringing together leading experts to explore actionable strategies for advancing sustainable tourism. Organized by the Fundació Mallorca Turisme
Sustainable Tourism in Focus at Mallorca’s 2024 INSTO Summit Read More »
