HalalBooking has secured a $5 million non-dilutive investment from Dutch firm Capital Mills to accelerate its global expansion and strengthen its position as a leading platform for Muslim-friendly travel. The funding includes an initial $3 million injection completed in late September, with the remaining $2 million to follow over the next year.
The announcement, made during the International Antalya Tourism Fair (ATF25 Türkiye) on October 23, follows HalalBooking’s record-breaking third quarter, with $28.8 million in sales between July and September—up 25% year-on-year. The company, which reported $75 million in annual sales in 2024, plans to use the new investment to scale its technology, expand internationally, and prepare for a larger $20–30 million equity round targeted for 2026.
HalalBooking Targets Broader Global Reach
Founded in 2014, HalalBooking allows Muslim travelers to find and book halal-friendly hotels and villas that match their lifestyle needs. Its platform features more than 500,000 properties in over 100 countries, offering filters for halal food, alcohol-free options, women-only facilities, and modest swimwear policies. Over the past year, customers have booked more than 16,000 hotels through the site, with a loyal user base exceeding 100,000 worldwide.
“This investment marks an exciting new chapter for HalalBooking. Over the next few months we will accelerate our growth rate to prepare for a larger $20-30M institutional equity round we are targeting in 2026,” said Elnur Seyidli, CEO. “Our goal is to make halal-friendly travel accessible for all, and with the support of Capital Mills, we are ready to drive innovation and reach even more customers across key markets in Europe, the Middle East, and beyond.”
Growing Demand for Halal Travel
The global halal travel market continues to expand rapidly. According to the State of the Global Islamic Economy Report 2024/25, Muslim-friendly travel spending reached $216.9 billion in 2023 and is forecast to grow to $384.1 billion by 2028. Capital Mills said HalalBooking is well positioned to serve this fast-growing sector.
“HalalBooking has built an impressive platform with strong technology, an international loyal customer base, and a clear vision for inclusive travel,” said Barry de Kock, Managing Partner at Capital Mills. “We look forward to supporting HalalBooking’s next phase of growth as they set new standards for the travel industry.”
HalalBooking’s gross booking volume reached $70 million year-to-date as of September, supported by a community of more than 1.9 million Loyalty Club members across 110 countries and over 3,000 affiliate partners. The company’s technology enables travelers to customize bookings according to halal lifestyle preferences—features that are increasingly sought after by global Muslim consumers.
Capital Mills, based in the Netherlands, specializes in non-dilutive growth funding for fast-scaling technology companies across Europe and beyond. Its latest investment aims to help HalalBooking build on its rapid growth and meet rising demand for halal-friendly tourism experiences worldwide.
