Grupo Barcelo has reported its best-ever annual financial results, posting a net profit of 313.4 million euros for 2025 as group revenue rose 4% to more than 7.867 billion euros, underlining the continued recovery of international tourism and the strength of the Spanish hotel group’s diversified business model.
Record Financial Performance
Earnings before interest, tax, depreciation and amortisation (EBITDA) rose 2% to more than 676 million euros for the year. The strong performance allowed Barcelo to end 2025 with negative net financial debt, meaning the group’s liquid assets exceeded its borrowings, a significant milestone for a company that has aggressively expanded its asset portfolio in recent years.
The group comprises two main divisions: Barcelo Hotel Group, the hotel operation arm, and Avoris Business Corporation, its travel division. Together they operate across more than 30 countries, making Barcelo one of the largest tourism groups in Europe.
Expansion and Investment
Barcelo completed 33 openings and transactions across strategic markets during 2025. The group acquired hotel assets in Mexico, Italy, France and Morocco, and entered new destinations including Bahrain and France. It also strengthened its presence in Portugal, Cape Verde, the Maldives, Dubai and Morocco.
The group’s debut in Bahrain marked a significant step into the Gulf Cooperation Council (GCC) region. Barcelo Hotel Group opened the Barcelo Hotel and Residences in Manama, a premium urban property offering luxury suites, family amenities and cultural access in the heart of the Bahraini capital.
Looking ahead, Barcelo plans to invest approximately 350 million euros in 2026 on buying, refurbishing and repositioning hotel properties, with the aim of expanding its asset portfolio and consolidating its international presence through selective investment. This follows a period of heavy capital deployment: the group had targeted investment of around 500 million euros in 2025 as part of an accelerated growth phase.
Leadership Changes
The results came alongside a significant restructuring of the group’s leadership, reflecting a generational transition within the founding Barcelo family.
Simon Pedro Barcelo was appointed chief executive of Barcelo Corporacion Empresarial, the group’s parent holding company. Simon Barcelo Tous will continue as co-chairman alongside him, maintaining family continuity at the top of the organisation.
Marta D. Barcelo Fontirroig became president of Crestline Hotels and Resorts, the group’s US-based independent hotel management company, which oversees more than 130 properties across the United States. Antonio Tovar Barcelo was named chief executive for Latin America of the hotel division, reflecting the strategic importance of that region to the group’s growth plans.
Context and Outlook
Founded in 1931 in Mallorca, Barcelo Group is Spain’s second-largest hotel chain and ranks among the top 30 hotel groups globally by number of rooms. Its hotel portfolio spans more than 300 properties with over 65,000 rooms across four brands: Royal Hideaway Luxury Hotels and Resorts, Barcelo Hotels and Resorts, Occidental Hotels and Resorts, and Allegro Hotels.
The 2025 results build on a strong 2024, when the group posted revenue of more than 7.5 billion euros and a net profit of 302 million euros, itself a record at the time. The consecutive record years reflect sustained demand for leisure and business travel across the group’s core markets in Europe, the Americas and the Middle East.
Raul Gonzalez, chief executive of Barcelo Hotel Group for Europe, Middle East and Africa, noted that while growth has moderated from the exceptional pace of previous years, the group does not expect it to exceed 4% to 5% annually going forward. He described the 2025 performance as healthy and sustainable, with hotel prices across the portfolio having risen between 6% and 7% during the year.
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