Sheraton Hotels & Resorts has opened a new hotel in Uşak, Türkiye, bringing modern comfort to the city’s historic thermal heritage. The Sheraton Uşak Hotel & Thermal SPA marks the 500th premium segment hotel for Marriott International across Europe, the Middle East and Africa.
At the centre of the property sits the 5,000 square metre Diamond Thermal SPA, which integrates the region’s mineral rich thermal waters directly into the guest experience. The hotel is backed by an investment from Polsar Tekstil A.Ş. and forms part of Marriott Bonvoy‘s portfolio of more than 30 distinct brands.
A Design Rooted in Comfort and Community
The hotel was designed by architect Atilla Kangüleç, with interiors by Hande Tözün. The result reflects Sheraton’s contemporary design language through warm, functional spaces built around the guest experience.
The lobby sits at the heart of the property, featuring Sheraton’s signature Community Tables and technology enabled Studios spaces designed for collaborative work, alongside specially designed pods for guests who want to focus individually in open areas.
164 Rooms Built Around Rest and Productivity
Sheraton Uşak Hotel & Thermal SPA has 164 rooms and suites, each fitted with Sheraton Signature Sleep Experience beds, spacious work areas and modern amenities designed to support both rest and productivity.
Food and beverage sit at the centre of the hotel’s offering. Café by Sheraton, located in the lobby, serves an all day menu and functions as a social hub for the property’s shared spaces. Azure Restaurant offers fresh seafood and regional flavours in an elegant setting, while the High Life Bar provides live music and DJ performances for a lively evening atmosphere. The seasonal Poolside Breeze Bar gives guests a relaxed setting by the pool, and the Energy Lab within the spa area caters to guests seeking fitness and wellness focused nutrition. Members of the Sheraton Club, reserved for Marriott Bonvoy Elite members, receive complimentary breakfast, curated refreshments and evening snacks.
Thermal Waters at the Centre of the Experience
The Diamond Thermal SPA includes thermal pools, traditional Turkish hammams, saunas, steam rooms, jacuzzis and a range of massage therapies. The wellness offering is complemented by a 24 hour fitness centre and both indoor and outdoor swimming pools.
Sandra Schulze-Potgieter, Vice President, Brand Management, Premium, Select and Midscale Brands, Europe, Middle East and Africa, Marriott International, said: “Sheraton Uşak Hotel & Thermal SPA, which combines a strategic location, integrated thermal health and wellness facilities, and Sheraton’s modern hospitality approach, is setting a new standard for premium travel experiences in the region. Uşak stands out as a destination with a deep-rooted heritage and rich cultural fabric. With the introduction of the Sheraton brand to the region, we are able to offer visitors a modern and connected travel experience that complements the area’s unique character.”
Easy Access and Space for Events
The hotel sits on the İzmir to Ankara highway next to Huzur Park, giving easy access to both business and leisure travellers. It offers 1,250 square metres of flexible meeting and event space, including the 690 square metre Ulubey Grand Hall and four additional meeting rooms, with capacity to host conferences, weddings and large scale gatherings.
The property is also close to several of the region’s key attractions, including Ulubey Canyon, the Uşak Archaeology Museum, Clandras Bridge and the ancient city of Blaundus.
A Milestone for Marriott in the Region
The opening represents a significant milestone for Marriott International, with the Uşak property becoming the company’s 500th premium segment hotel in the EMEA region. Marriott’s premium segment hotels, operating under brands including Marriott Hotels, Sheraton, Westin, Le Méridien and Autograph Collection, now account for 50 percent of the company’s operations across the region.
Bülent Şenyurt, General Manager, Sheraton Uşak Hotel & Thermal SPA, said: “We are proud to welcome our guests to Sheraton Uşak Hotel & Thermal SPA at such an important time for Sheraton and Marriott International. Our hotel reflects the spirit of the city by bringing together Uşak’s cultural heritage, a thermal wellness experience and a modern approach to hospitality. Our team is eager to deliver an experience that reflects local values while being shaped by global standards.”
Schulze-Potgieter added: “Since the early days of our growth in the EMEA region, our established brands such as Sheraton have formed the foundation of our growth by bringing together guests, investors and local communities. At the same time, they set the standards that continue to shape our success today, reflecting local values and a meticulous approach to hospitality. The opening of Sheraton Uşak Hotel & Thermal SPA strongly demonstrates how central our premium brands have been, and continue to be, to our growth in the region.”
