The World Tourism Organization (UNWTO), together with the European Travel Commission (ETC) launched a new online report on health tourism that is available to purchase for 85 euros.
It is the first attempt to set a coherent conceptualization of health tourism and define the motivations behind travelers looking for health-related services.
Health, wellness, and medical tourism have grown exponentially in recent years to become increasingly relevant in many destinations. Health tourism is an emerging, global, complex and rapidly changing segment that needs to be better understood by destinations willing to leverage opportunities and better address challenges.
‘Exploring Health Tourism’ proposes a comprehensive taxonomy with a consistent terminology to define and describe the intricate system of traveling for health purposes and provides a practical toolkit for National Tourism Organizations (NTOs) and Destination Management Organizations (DMOs) wanting to develop health tourism.
As defined in the report, health tourism covers those types of tourism which have as a primary motivation the contribution to physical, mental and/or spiritual health through medical and wellness-based activities.
The report sheds light on the factors shaping health tourism such as technological developments, personal health, data protection, and urbanization. It also explores the market, the demand and the supply of health tourism and provides examples of marketing management. Finally, the study proposes a set of recommendations ranging from improved data collection and more accurate measurement to more accessible and sustainable health tourism calling for further partnerships.
To purchase the report, visit this page.
